Journal of Global Fashion Marketing
Latest Publications

TOTAL DOCUMENTS

293

(FIVE YEARS 86)

H-INDEX

20

(FIVE YEARS 6)

Published By Informa Uk (Taylor & Francis)

2325-4483, 2093-2685

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

How do you depict sustainability? An analysis of images posted on Instagram by sustainable fashion companies

Journal of Global Fashion Marketing ◽

10.1080/20932685.2021.1998789 ◽

2022 ◽

pp. 1-15

Author(s):

Matilde Milanesi ◽

Yuliia Kyrdoda ◽

Andrea Runfola

Keyword(s):

Sustainable Fashion

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Pro-environmental purchase intention towards eco-friendly apparel: Augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern

Journal of Global Fashion Marketing ◽

10.1080/20932685.2021.2016062 ◽

2022 ◽

pp. 1-17

Author(s):

Nishant Kumar ◽

Pratibha Garg ◽

Shailender Singh

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Purchase Intention ◽

Environmental Concern ◽

Perceived Consumer Effectiveness

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Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands

Journal of Global Fashion Marketing ◽

10.1080/20932685.2021.2011766 ◽

2022 ◽

pp. 1-18

Author(s):

Alberta Bernardi ◽

Chiara Luisa Cantù ◽

Elena Cedrola

Keyword(s):

Success Factors ◽

Fashion Industry ◽

Luxury Brands ◽

Key Success Factors

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Men’s and women’s implicit negativity towards obese fashion models

Journal of Global Fashion Marketing ◽

10.1080/20932685.2021.1977164 ◽

2021 ◽

pp. 1-16

Author(s):

Ulf Aagerup

Keyword(s):

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Sustainability supplier scorecard assessment tools: A comparison between apparel retailers

Journal of Global Fashion Marketing ◽

10.1080/20932685.2021.1987289 ◽

2021 ◽

pp. 1-14

Author(s):

Rachel Creighton ◽

Iva Jestratijevic ◽

Daton Lee

Keyword(s):

Assessment Tools ◽

Apparel Retailers

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What drives Malaysian online fashion shopping? The mediating role of perceived value

Journal of Global Fashion Marketing ◽

10.1080/20932685.2021.1978308 ◽

2021 ◽

pp. 1-15

Author(s):

Suha Fouad Salem ◽

Alshaimaa Bahgat Alanadoly

Keyword(s):

Perceived Value ◽

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Generation Z female consumers’ preferences for swimwear products with sustainability-relevant attributes

Journal of Global Fashion Marketing ◽

10.1080/20932685.2021.1960580 ◽

2021 ◽

pp. 1-17

Author(s):

Jitong Li ◽

Karen K. Leonas

Keyword(s):

Female Consumers ◽

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Sharing personal experiences and online consumer engagement: A case study of Glossier

Journal of Global Fashion Marketing ◽

10.1080/20932685.2021.1947150 ◽

2021 ◽

pp. 1-15

Author(s):

Ashley Paintsil ◽

Hye-Shin Kim

Keyword(s):

Consumer Engagement ◽

Personal Experiences ◽

Online Consumer

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Brand loyalty through love for a brand’s Facebook page: Roles of motivations and personal traits

Journal of Global Fashion Marketing ◽

10.1080/20932685.2021.1947149 ◽

2021 ◽

pp. 1-14

Author(s):

Jinhee Han ◽

Wi-Suk Kwon

Keyword(s):

Brand Loyalty ◽

Personal Traits

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Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA

Journal of Global Fashion Marketing ◽

10.1080/20932685.2021.1960581 ◽

2021 ◽

pp. 1-14

Author(s):

Miao Miao ◽

I Go ◽

Kayo Ikeda ◽

Hideho Numata

Keyword(s):

Financial Performance ◽

Complexity Theory ◽

Brand Equity ◽

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