Should We Trust Front-of-Package Labels? How Food and Brand Categorization Influence Healthiness Perception and Preference

2020 ◽  
Vol 5 (2) ◽  
pp. 149-161
Author(s):  
Gustavo Schneider ◽  
Anastasiya Pocheptsova Ghosh
Keyword(s):  
Brand Categorization

Effects of coupons on brand categorization and choice of fast foods in China

2005 ◽  
Vol 58 (5) ◽  
pp. 674-686 ◽  
Author(s):  
Michel Laroche ◽  
Maria Kalamas ◽  
Qinchao Huang
Keyword(s):  
Fast Foods ◽  
Brand Categorization

scholarly journals Mobile Phone Brand Categorization vs. Users' Security Practices

2011 ◽  
Vol 1 (2) ◽  
pp. 30-35
Author(s):  
I. Androulidakis ◽  
G. Kandus
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Southern Europe ◽  
Large Pool ◽  
Security Practices ◽  
Brand Categorization

In the present paper, we correlated the brand of mobile phone to users’ security practices, statistically processing a large pool of the responses of 7172 students in 17 Universities of 10 Eastern and Southern Europe countries. Users show different behavior in an array of characteristics, according to the brand of the mobile phone they are using. As such, there is a categorization of areas, different for each brand, where users are clearly lacking security mind, possibly due to lack of awareness. Such a categorization can help phone manufacturers enhance their mobile phones in regards to security, preferably transparently for the user.

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