Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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125

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Published By Springer International Publishing

9783319170459, 9783319170466

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Attribution Theory in Channels of Distribution: Extensions and Applications

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17046-6_95 ◽

2015 ◽

pp. 465-469

Author(s):

Kenneth A. Hunt ◽

Cathy Hartman

Keyword(s):

Attribution Theory ◽

Channels Of Distribution

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Regional Differences of Sample Respondents Over the Data Collection Period

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17046-6_83 ◽

2015 ◽

pp. 408-412

Author(s):

D. Michael Fields ◽

Christie H. Paksoy

Keyword(s):

Data Collection ◽

Regional Differences ◽

Data Collection Period ◽

Collection Period

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The Effect of Prenotification on Mail Survey Response Rate, Speed, Quality and Cost

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17046-6_82 ◽

2015 ◽

pp. 403-407

Author(s):

A. J. Faria ◽

John R. Dickinson ◽

Timothy V. Filipic

Keyword(s):

Response Rate ◽

Mail Survey ◽

Survey Response ◽

Survey Response Rate

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Audience Development: One Case of Marketing the Arts to Students

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17046-6_78 ◽

2015 ◽

pp. 382-386

Author(s):

Julie Baker ◽

Denise T. Smart

Keyword(s):

The Arts ◽

Audience Development

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An Analysis of the Influence of Demographic Characteristics on Consumers’ Attitudes Toward Physicians Who Advertise Their Professional Services

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17046-6_77 ◽

2015 ◽

pp. 378-381

Author(s):

Horace E. Johns ◽

H. Ronald Moser

Keyword(s):

Demographic Characteristics ◽

Professional Services

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Preference for Instructional Method as a Segmentation Variable for M.B.A. Programs

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17046-6_64 ◽

2015 ◽

pp. 314-318

Author(s):

Sadrudin A. Ahmed

Keyword(s):

Instructional Method

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Investigating the Perceived Risk of the Elderly Consumer

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17046-6_57 ◽

2015 ◽

pp. 280-284

Author(s):

James R. Lumpkin ◽

Mark G. Dunn

Keyword(s):

Perceived Risk ◽

The Elderly

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Interactive Effects in Information Processing: A Conceptual Framework of the Relationship of Consumer Involvement and Brand Categorization

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17046-6_5 ◽

2015 ◽

pp. 23-27

Author(s):

Jerry A. Rosenblatt

Keyword(s):

Information Processing ◽

Conceptual Framework ◽

Consumer Involvement ◽

Interactive Effects ◽

Relationship Of ◽

The Relationship ◽

Brand Categorization

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The Marketing-Financial Interface: A Path Analytical Analysis of Direct, Indirect, and Interaction Effects on Corporate Performance

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17046-6_47 ◽

2015 ◽

pp. 232-236

Author(s):

J. Joseph Cronin

Keyword(s):

Corporate Performance ◽

Interaction Effects ◽

Analytical Analysis

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Making Marketing Strategy More Corporate

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17046-6_46 ◽

2015 ◽

pp. 228-231

Author(s):

Nils-Erik Aaby

Keyword(s):

Marketing Strategy

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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Attribution Theory in Channels of Distribution: Extensions and Applications

Regional Differences of Sample Respondents Over the Data Collection Period

The Effect of Prenotification on Mail Survey Response Rate, Speed, Quality and Cost

Audience Development: One Case of Marketing the Arts to Students

An Analysis of the Influence of Demographic Characteristics on Consumers’ Attitudes Toward Physicians Who Advertise Their Professional Services

Preference for Instructional Method as a Segmentation Variable for M.B.A. Programs

Investigating the Perceived Risk of the Elderly Consumer

Interactive Effects in Information Processing: A Conceptual Framework of the Relationship of Consumer Involvement and Brand Categorization

The Marketing-Financial Interface: A Path Analytical Analysis of Direct, Indirect, and Interaction Effects on Corporate Performance

Making Marketing Strategy More Corporate

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications