Collaboration between science and industry and the technology transfer activities of universities have been argued to be crucial in the development and sustainability of a competitive knowledge-based economy. Previous studies have mainly focused on indicators such as patents, license income and spin-offs to measure technology transfer activities. However patenting, licenses, and spin-off creation are argued to be only a small part of the technology transfer activities conducted at universities and have a smaller impact than traditional contract research. Very few studies systematically address the importance of contract research in general and service delivery in particular. This chapter addresses this gap by looking in concert and contextualised at the importance of contract research activities, patenting, and spin-off generation of public universities in a particular European region.