This paper attempts to present and discuss the outcome of the results of the key different studies and projects carried out at Salt and at Irbid historic cores. It focuses on the executed urban heritage projects undertaken mainly by the Ministry of Tourism and Antiquities (MoTA) of Jordan in the last two decades. It discusses their different aspects through initial assessment of the loss and degradation of the cultural heritage assets of the two cities; the fragmentation and lack of connectivity between the modern and historic cores; issues of sustainability of architectural and urban heritage projects i.e. tourism planning and conservation; and reuse projects at the historic cores in relation to cultural, physical factors and development needs. It also addresses the behaviour and characteristics of the urban regeneration process in those two historic cities, starting from their documentation to examination of the different aspects of the currently adopted urban practices and policies, and their impact on the existing urban heritage, depending on the specific identity of the respective historic cores. Finally, it aims to define the main constraints and challenges for the reuse of the existing heritage fabric including the local community quality of life, while building on sustainable heritage activities accommodating tourism opportunities. This will give, at least, some indications from which we can identify a use or combination of uses, and practical steps needed for successful heritage conservation actions in Jordan, in order to retain the cultural significance of the place.