“The Very Heart and Soul and Spirit of Our National Will”
Keyword(s):
New Deal
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Public relations and advertising developed during the 1920s, supporting new theories of corporate trusteeship that called on managers to balance the interests of owners, workers, and consumers. Battling New Deal reforms amid widespread belief that big business was to blame for the Great Depression, business leaders became more dedicated to partisan politics. Opponents of government regulation found new bedfellows in fundamentalist Christians who interpreted current events in light of a cosmic battle between Christ and the Antichrist. Business leaders drawn to conservative interpretations of the Bible supported the expansion of evangelical networks that linked patriotism and fundamentalist Christianity to anti-statist economic policy.