Coherence remains one of the most important challenges facing the European Union (EU) with respect to its commitment to human rights. While perfect coherence in EU human rights policy may never be possible, and is perhaps not even desirable, the normative coherence of EU human rights policy-making under international human rights law remains essential to uphold such a commitment and ultimately to avoid human rights violations by EU actors themselves. ‘Hard interests’, including security, managing migration, or economic policy, must never be used as an excuse to violate human rights, especially by the EU. The present chapter offers a number of suggestions to overcome different types of incoherence, and to promote normative, interest-based, and structural coherence in EU human rights action. Starting from this three-fold typology of incoherence, the chapter identifies different ways in which incoherence is a challenge for EU human rights policy, and offers suggestions to EU actors for opportunities to promote coherent human rights policy and best practices in this regard. Despite the EU’s complex institutional structure and web of competences, significant opportunities remain for the EU and its Member States to act coherently for human rights, both through law—in particular international and regional human rights law—and through the practice of EU actors themselves.