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Managing Luxury Brand Creation, Communication and Sustainability: Evidence from the Four Seasons Hotels and Resorts Case
Mapping Intimacies
◽
10.1108/978-1-83982-900-020211017
◽
2022
◽
pp. 337-352
Author(s):
Anni Ding
◽
Tiffany S. Legendre
Keyword(s):
Luxury Brand
◽
Four Seasons
◽
Brand Creation
Download Full-text
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SELECTING THE RIGHT PARTNERS FOR THE RIGHT REASONS: THE IMPORTANCE OF FIT IN INGREDIENT BRANDING STRATEGY IN LUXURY BRAND
Global Fashion Management Conference
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10.15444/gfmc2015.02.04.04
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2015
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Vol 2
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◽
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THE STATE OF KNOWLEDGE ON LUXURY BRAND MARKETING: A REVIEW OF THE LITERATURE
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Author(s):
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John Costello
◽
Eunju Ko
Keyword(s):
The State
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Review Of The Literature
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Luxury Brand
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Brand Marketing
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EXAMINATION OF INFORMATION SOURCES FOR MILLENNIAL CONSUMERS’ LUXURY BRAND CONSUMPTION
Global Fashion Management Conference
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10.15444/gfmc2019.03.07.01
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2019
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Vol 2019
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pp. 372-373
Author(s):
Ui-Jeen Yu
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◽
Eunjoo Cho
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Jihyun Kim
Keyword(s):
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Luxury Brand
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THE DIFFERENTIAL EFFECTS OF FACE GAIN VERSUS FACE LOSS ON LUXURY BRAND CONSUMPTION
Global Fashion Management Conference
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10.15444/gfmc2019.02.07.01
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2019
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Vol 2019
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pp. 266-266
Author(s):
Jianping Liang
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Rajeev Batra
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Zhuomin Shi
Keyword(s):
Luxury Brand
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Differential Effects
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EMPOWERMENT THROUGH THE USE OF INGRATIATION IN HERMÈS ONLINE LUXURY BRAND COMMUNITIES
Global Fashion Management Conference
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10.15444/gfmc2015.04.03.03
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Benjamin Voyer
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Luxury Brand
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THE INFLUENCE OF DESIGN ON LUXURY BRAND LOVE
Global Fashion Management Conference
◽
10.15444/gmc2018.06.04.01
◽
2018
◽
Vol 2018
◽
pp. 698-698
Author(s):
Aurélie Hemonnet-Goujot
◽
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Pierre Valette-Florence
Keyword(s):
Brand Love
◽
Luxury Brand
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HARNESSING THE INFLUENCE OF SOCIAL MEDIA IN ONLINE LUXURY BRAND COMMUNICATION
Global Fashion Management Conference
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10.15444/gfmc2019.01.07.02
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2019
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Vol 2019
◽
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Author(s):
Xiaoming Lu
◽
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Raffaele Filieri
◽
Mizan Rahman
Keyword(s):
Social Media
◽
Brand Communication
◽
Luxury Brand
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CUSTOMER SACRED EXPERIENCE AND STRATEGIC POSITIONING OF LUXURY BRAND
Global Fashion Management Conference
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10.15444/gfmc2015.05.02.02
◽
2015
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Vol 5
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◽
pp. 727-727
Author(s):
Critiano Ciappei
◽
◽
Lamberto Zollo
◽
Andrea Boccardi
Keyword(s):
Strategic Positioning
◽
Luxury Brand
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DO BRAND IMAGE AND COUNTRY OF MANUFACTUR AFFECT CONSUMERS’ PERCEPTION OF LUXURY BRAND AFTER M&AS?
10.15444/gmc2014.10.04.02
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2014
◽
Author(s):
Hsiang-Ming Lee
◽
◽
Tsai Chen
◽
Hong-Yew Lee
Keyword(s):
Brand Image
◽
Luxury Brand
Download Full-text
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