CUSTOMER SACRED EXPERIENCE AND STRATEGIC POSITIONING OF LUXURY BRAND

2015 ◽  
Vol 5 (2) ◽  
pp. 727-727
Author(s):  
Critiano Ciappei ◽  
◽  
Lamberto Zollo ◽  
Andrea Boccardi
Keyword(s):  
Strategic Positioning ◽  
Luxury Brand

THE STATE OF KNOWLEDGE ON LUXURY BRAND MARKETING: A REVIEW OF THE LITERATURE

2015 ◽  
Vol 1 (5) ◽  
pp. 91-96
Author(s):  
Charles R. Taylor ◽  
◽  
John Costello ◽  
Eunju Ko
Keyword(s):  
The State ◽  
Review Of The Literature ◽  
Luxury Brand ◽  
Brand Marketing

EXAMINATION OF INFORMATION SOURCES FOR MILLENNIAL CONSUMERS’ LUXURY BRAND CONSUMPTION

2019 ◽  
Vol 2019 ◽  
pp. 372-373
Author(s):  
Ui-Jeen Yu ◽  
◽  
Eunjoo Cho ◽  
Jihyun Kim
Keyword(s):  
Information Sources ◽  
Luxury Brand

THE DIFFERENTIAL EFFECTS OF FACE GAIN VERSUS FACE LOSS ON LUXURY BRAND CONSUMPTION

2019 ◽  
Vol 2019 ◽  
pp. 266-266
Author(s):  
Jianping Liang ◽  
◽  
Rajeev Batra ◽  
Zhuomin Shi
Keyword(s):  
Luxury Brand ◽  
Differential Effects

THE INFLUENCE OF DESIGN ON LUXURY BRAND LOVE

2018 ◽  
Vol 2018 ◽  
pp. 698-698
Author(s):  
Aurélie Hemonnet-Goujot ◽  
◽  
Pierre Valette-Florence
Keyword(s):  
Brand Love ◽  
Luxury Brand

HARNESSING THE INFLUENCE OF SOCIAL MEDIA IN ONLINE LUXURY BRAND COMMUNICATION

2019 ◽  
Vol 2019 ◽  
pp. 105-128
Author(s):  
Xiaoming Lu ◽  
◽  
Raffaele Filieri ◽  
Mizan Rahman
Keyword(s):  
Social Media ◽  
Brand Communication ◽  
Luxury Brand

Luxury Brand Equity in Online Channel: The Moderating Effect of Brand Trust

2019 ◽  
Vol 21 (2) ◽  
pp. 99-115
Author(s):  
Hyowon Hyun ◽  
JungKun Park ◽  
Weon Sang Yoo
Keyword(s):  
Brand Equity ◽  
Moderating Effect ◽  
Brand Trust ◽  
Luxury Brand ◽  
Online Channel
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