Sustainably Insta: utilizing corporate social responsibility (CSR) advertising for the fashion industry on Instagram

The fashion industry, one of the largest industries in the world, is a complicated phenomenon, driven by aspirations of symbolic lifestyle and the creativity of architecture and design. It pushes the use of natural resources to its limits by mass production and a low-cost structure that motivates consumerism at large. The purpose of this study is to explore corporate social responsibility and how it influences sustainability within the fashion industry. A systematic literature review was carried out. This encompassed the academic publications available in two scientific databases focusing on Corporate Social Responsibility (CSR), sustainability, and fashion, covering the period 2003–2019. The findings indicate that the CSR approach taken by managers within the fashion industry is focused on sustainability, business models, and/or supply chain innovation, with commitments undertaken concerning the economy, environment, and/or society, wherein the production of eco-friendly products and workers’ safety are emphasized. Actions that tie CSR and sustainability with companies’ actions are presented in a micro-meso-macro framework, where brand equity, culture, supply chain management, activism, and human rights are evident. The findings of the study are relevant for academia, practitioners, and policymakers, as they provide insight into the operations and impacts of domestic and multinational fashion companies, outlining the most relevant studies on the topic, and also highlighting research trends and gaps in the field.

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Corporate Social Responsibility and Antitrust Compliance in the Fashion Industry

SSRN Electronic Journal ◽

10.2139/ssrn.3072368 ◽

2016 ◽

Author(s):

Fabrizio Di Benedetto

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Fashion Industry ◽

Corporate Social

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Fashion between Inspiration and Appropriation

Laws ◽

10.3390/laws9010005 ◽

2020 ◽

Vol 9 (1) ◽

pp. 5 ◽

Cited By ~ 1

Author(s):

Barbara Pozzo

Keyword(s):

Corporate Social Responsibility ◽

Intellectual Property ◽

Cultural Identity ◽

Social Responsibility ◽

Cultural Heritage ◽

Cultural Appropriation ◽

Fashion Industry ◽

Dynamic Phenomenon ◽

Private Governance ◽

Corporate Social

Fashion is considered an element of “cultural identity”. At the same time, it has always been a dynamic phenomenon in which different styles, designs and models converged, acting both as a source of attraction for designers as well as a source of inspiration to draw and depart from in an attempt at innovation. Influences were reciprocal, with the phenomenon of Orientalism going hand in hand with that of Occidentalism. Today’s discussion focuses on the vindication by various ethnic groups of ways to protect their own folklore as expression of their own cultural identity. The questions that arise are manifold. This contribution aims at framing the problem in the nowadays fashion industry as well as investigating the various possibilities of protecting folklore while preserving cultural identity. The discussion will deal with recent studies that have analyzed the various aspects of cultural appropriation. Intellectual property will be taken into consideration as a way to protect folklore. Nevertheless, this article suggests that other options for achieving protection of cultural heritage and folklore emerge in the field of Private Governance and Corporate Social Responsibility that will offer new opportunities to tackle the problem of cultural appropriation in the fashion world.

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Eco-Fashion Designing to Ensure Corporate Social Responsibility within the Supply Chain in Fashion Industry

Autex Research Journal ◽

10.2478/aut-2020-0064 ◽

2021 ◽

Vol 0 (0) ◽

Author(s):

Warangkana Jutidamrongphan ◽

Md Ahbabur Rahman ◽

Tareq Hossain ◽

Syeda Abida Khatun ◽

Wendell de Queiróz Lamas

Keyword(s):

Corporate Social Responsibility ◽

Supply Chain ◽

Social Responsibility ◽

Relevant Literature ◽

Garment Industry ◽

Fashion Industry ◽

Msw Management ◽

Starting Point ◽

Eco Fashion ◽

Corporate Social

Abstract Fashion is a widespread cultural phenomenon which supports cultural attitudes and proposes new ways of acting. This study considers how ecological goals can be applied in the fashion industry through an awareness of its effects on the environment with the aim of conducting the process of designing and manufacturing fashion garments. To understand this needs practically, this study investigates on few industries in Hatyai municipality (Thailand) for knowing their practice on eco-fashion approach to support MSW management properly. The study adopts as its methodology a systematic review of relevant literature covering the twin problems of the degradation of the environment and the shortage of natural resources currently caused by the fashion-garment industry, in search of feasible solutions centred on the concept of eco-fashion. The study also addresses how the concept of ecological clothing can generate a new mentality among consumers. The study identifies concepts, techniques and processes which can economically be applied in producing fashion garments from a more ecologically sound starting point. This paper also sheds light on how corporate social responsibility (CSR) can be practiced within the fashion supply chain. This study contributes to the existing literature by assisting the understanding of the current situation of waste in the fashion-garment industry and the methods necessary to ensure eco-fashion designing and a responsible fashion supply chain.

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From Resistance to Opportunity-Seeking: Strategic Responses to Institutional Pressures for Corporate Social Responsibility in the Nordic Fashion Industry

Journal of Business Ethics ◽

10.1007/s10551-013-1630-5 ◽

2013 ◽

Vol 119 (2) ◽

pp. 245-264 ◽

Cited By ~ 57

Author(s):

Esben Rahbek Gjerdrum Pedersen ◽

Wencke Gwozdz

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Institutional Pressures ◽

Fashion Industry ◽

Strategic Responses ◽

Corporate Social

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Fashioning corporate social responsibility

Emerald Emerging Markets Case Studies ◽

10.1108/20450621211295578 ◽

2012 ◽

Vol 2 (8) ◽

pp. 1-10 ◽

Cited By ~ 2

Author(s):

Peter Jones ◽

David Hillier ◽

Daphne Comfort

Keyword(s):

Corporate Social Responsibility ◽

Business Ethics ◽

Social Responsibility ◽

Undergraduate Students ◽

Emerging Market ◽

Retail Sector ◽

Fashion Industry ◽

Content Type ◽

Corporate Social ◽

Business And Management

Subject areaCorporate social responsibility, sustainability and business ethics.Study level/applicabilityThis case has been designed for undergraduate students, with two target audiences. The first is business and management students following modules in corporate social responsibility (CSR), sustainability and business ethics. Here the accent is on allowing the students to explore and debate how CSR agendas are emerging within a specific sector of the retail economy. The second is students pursuing fashion, clothing, textile, retailing and consumer studies degrees and here the focus is on how some of the leading fashion goods retailers are addressing CSR. More generally the case can also be used on “Contemporary Issues” modules within general business and management programmes.Case overviewThis small case offers an exploratory review of the emerging CSR issues currently being publicly addressed by the world's leading fashion goods retailers. It includes a brief introduction to CSR; a brief thumbnail sketch of the fashion goods industry; details of the method of enquiry; a description of the CSR issues currently being publicly addressed by the top ten fashion good retailers on their corporate web sites; and some critical reflections on the CSR agendas being pursued by these retailers. The case study is novel in two ways. First, it focuses upon what is an emerging market issue rather than on emerging markets per se though a number of the issues raised in the case have major implications for emerging economies. Second, it addresses the CSR issues being addressed by a number of the leading fashion goods retailers and as such it a not a case which relates to individual decision making. While the case is principally focussed upon the retail sector it ranges across the whole of the supply chain.Expected learning outcomesThe paper provides an accessible review of the CSR issues and agendas currently being pursued by the leading fashion goods retailers and as such it will be of interest to academics, students and practitioners who are interested in both the fashion industry and corporate sustainability.Supplementary materialsTeaching notes are available, please consult your librarian for access.

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