SUSTAINABLE FASHION PADA BUSANA READY-TO-WEAR DENGAN TEKNIK ECOPRINT

AbstrakDewasa ini, produk fashion berkonsep ramah lingkungan, seperti eco fashion, menjadi salah satu daya tarik tersendiri bagi masyarakat. Filosofi eco fashion berkesinambungan dengan konsep produk yang berkelanjutan (sustainable product). Salah satu metoda pewarnaan yang dapat digunakan untuk memenuhi konsep eco fashion dan sustainable product adalah teknik eco printing. Pada penelitian ini digunakan teknik ecoprinting metoda pukul pada kain kapas yang telah dicelup dengan warna dasar menggunakan pewarna alami, kulit kayu tegeran. Proses pre-mordanting menggunakan zat kapur dan tawas dilakukan sebagai upaya untuk mencegah terjadinya kelunturan warna akibat penggunaan zat warna alam. Kain yang telah diproses ecoprinting kemudian di produksi menjadi 2 buah busana Ready-to-wear dengan tema neo medieval subtema dystopian fortress pada trend forecasting singularity 2019-2020. Survey kelayakan harga dilakukan berdasarkan uji kuantitatif sehingga didapatkan data bahwa sebanyak 55% - 80% responden menyatakan tertarik dengan model produk yang ditawarkan, 75 -77% responden merasa bahwa produk pertama dan kedua yang ditawarkan layak dihargai Rp 1.000.000 – Rp 1.500.000.

Parents' Determinants Buying Intent on Environmentally Friendly Children's Clothing

Fast-fashion products encourage parents to spend more on their children’s necessities. As a result, children’s clothing consumption is increasingly higher in a family due to child growth and change of needs. Due to the short lifespan of children’s clothes, the waste of clothing is increasing rapidly. This research aims to study the opinion of parents and the acceptance of children’s environmental-friendly clothing. The research examined parents’ buying patterns such as shopping frequency, disposal practices and the purchase of child clothing experience. This work has embraced the idea of eco-fashion design to examine the clothing needs of children and the knowledge of the parents. Hence, a quantitative analysis was applied to research among parents in January 2020 in Malaysia. This research contributes to academic results about parents’ decision-making on the children clothing subject. The findings showed that parents were aware of the idea of sustainable apparel; the cost, quality, design, and health issues were the most significant factors that influenced consumer’s decisions to purchase children’s clothing. Sustainable children’s clothing was preferred by parents as it had multiple benefits which impacted children’s health, preserves the environment as well as cost and time effective. For future research, further exploration relating to disposal and sustainable clothing design for children is suggested.

Factors Affecting the Consumption of Eco-Fashion Products of Vietnamese Consumers

Consumers' awareness of behaviors affecting the environment is increasing, and many people choose to use eco fashion products. Based on the theoretical framework of fashion acceptance, developed by Sproles (1979) combined with empirical research, the author has built a theoretical framework with four shopping-oriented factors; fashion-oriented elements, environmental concerns, and environment-friendly behaviors. From the results of a survey of 450 Vietnamese consumers, all four factors positively influence the consumption behavior of eco-fashion products of Vietnamese consumers. The factor that has the strongest impact on consumer behavior of eco-fashion products is the fashion-oriented factor.

Fashion Industry in the Context of Sustainable Development: Eco-Products, Conscious Consumption and Management

Introduction. The relevance of the study is due to the need to select management tools for the formation of environmentally conscious consumption of the fashion industry products, which is developing dynamically and rapidly, which will contribute to the preservation of the resource potential of not only the country but also the planet as a whole. Purpose and methods. The purpose of the article is to substantiate the role and importance of eco-products, conscious consumption, and management in the context of the fashion industry’s sustainable development. The methodological basis of the study is an interdisciplinary approach to the consideration of the problem of managing the conscious consumption of eco-fashion products when its economic, environmental, technical, organizational, social, psychological, and physiological functions are realized in the relationship. Results. Perspective trends in the fashion industry development from the point of view of conscious rational and ecological consumption of clothing have been identified. The role of a socially responsible attitude to clothing production, which affects the ecology of the environment, is substantiated. The theoretical bases of sustainable development and progress of the Ukrainian fashion industry on the example of formation and promotion of Ukrainian designers’ fashion brands are considered. Conclusions. As a result of the conducted study, the main motives for creating eco-products in the fashion industry, as well as the main environmental concepts, are outlined. The importance of choosing optimal tools and management strategies aimed at greening the production of eco-products was determined by the fashion industry enterprises. The scientific novelty of the study consists in the interdisciplinary deepening of the theoretical provisions of production management and conscious consumption of the fashion industry eco-products in the conditions of greening the public space.

Eco-Friendly and Community Sustainable Textile Fabric Dyeing Methods From Thai Buffalo Manure: From Pasture to Fashion Designer

The research objective was to study local traditional wisdom of the art of producing fabric dye from fresh buffalo manure (FBM). Data were collected from rural weaving community cooperative (co-op) members and experts in Thailand’s northeastern Mekong River province of Nakhon Phanom. The study’s Method 1 added buffalo dung water, salt, and a mordant together, which was brought to a boil for 30 minutes. Method 2 added buffalo dung water and salt, which was brought to a boil for 10 minutes, after which a mordant agent was added, then boiled for an additional 30 minutes. There were five different formulas for each method using a different mordant. Results revealed that Method 1 had the best dyeing solution and produced a consistent, commercially usable, washable fabric with three-tone coloring and long-lasting yarn. Method 1 also used a hot dyeing technique in which cotton yarn and FBM were disinfected in a boiling vat while natural odor-reducing additives were added. Moreover, Method 1 consisted of either (1) FBM, salt, and lye, (2) FBM, salt, and muddy water, or (3) only salt added to FBM. These three solutions yielded a material in which testing by the Thailand Textile Institute (THTI) using ISO standards was determined to have a moderate degree of lightfastness, as well as an excellent resistance to color fading after washing. The study is important as it adds a wealth of knowledge to the literature concerning eco-friendly eco-fashion, sustainable products, and economically viable traditional handicraft textile production techniques.

Multifunctional Children Clothing Design Process Based on the Eco-Fashion Design Model

The purpose of this study was to develop the design of multifunctional children’s clothing that supports sustainability goals. This paper proposes multifunctional clothing that can be recycled and decomposed at the end of the clothing’s lifespan. In particular, the Eco-fashion design model was adopted in this project. After analyzing fashion consumption and problems in children’s product design, four items of multifunctional children’s clothing were developed. Multifunctional children’s clothing design focuses on material selection, zero-waste techniques, design for disassembly and children’s health. Thus, the minimization of material diversity as well as the application of zero-waste design techniques and multifunctional design guidelines for children’s clothing design can be implemented towards sustainability in order to preserve the environment by selecting recyclable materials, promoting profit and human health concerning multifunctional purposes and international standards for children’s clothing design. The findings can be used in various apparel products to help mitigate problems related to environmental pollution and resource depletion in the apparel industry.

Fashioning sustainability: drawing lessons from the fair trade coffee industry

Due to the fashion industry’s global reach, spanning many jurisdictions, regulations are difficult to implement, monitor and enforce. Strict voluntary initiatives that focus on raising consumer awareness, thereby creating greater demand for eco fashion have greater potential to lead to reform within the fashion industry. To do so, voluntary initiatives must include clear labeling of ‘eco’ products and designer input, and include strict guidelines for company and designer standards. Standards must take the entire life cycle of a garment into consideration. Fashion can apply lesson from the fair trade coffee industry by appealing to consumers based on ethics and environmental responsibility through a trusted consumerfacing label. Fair trade was successful, in part, due to their recognizable label. Fair trade type certifications are most often business to consumer facing and provide consumers with the environmental and social information on the benefits of purchasing fair trade. Fair trade certification models have capitalized on large retailer involvement, allowing certifications to become mainstreamed and therefore more accessible for consumers.

Fashioning sustainability: drawing lessons from the fair trade coffee industry

Due to the fashion industry’s global reach, spanning many jurisdictions, regulations are difficult to implement, monitor and enforce. Strict voluntary initiatives that focus on raising consumer awareness, thereby creating greater demand for eco fashion have greater potential to lead to reform within the fashion industry. To do so, voluntary initiatives must include clear labeling of ‘eco’ products and designer input, and include strict guidelines for company and designer standards. Standards must take the entire life cycle of a garment into consideration. Fashion can apply lesson from the fair trade coffee industry by appealing to consumers based on ethics and environmental responsibility through a trusted consumerfacing label. Fair trade was successful, in part, due to their recognizable label. Fair trade type certifications are most often business to consumer facing and provide consumers with the environmental and social information on the benefits of purchasing fair trade. Fair trade certification models have capitalized on large retailer involvement, allowing certifications to become mainstreamed and therefore more accessible for consumers.

Novos modelos de negócios da moda:

A moda sustentável tem sido um dos temas mais amplamente discutidos tanto no meio acadêmico quanto profissional. O desgaste dos recursos naturais e uso de mão de obra precária promovidos pela indústria da moda demandam soluções urgentes de melhorias para o setor. Além de diversos conceitos, modelos de negócio têm surgido para integrar a sustentabilidade, no entanto, emerge um questionamento: de que forma a sustentabilidade está sendo incorporada nos modelos de negócios presentes na moda sustentável? Por meio de uma revisão bibliográfica, buscou-se trazer os principais conceitos de moda sustentável e os modelos de negócios existentes na área, sendo estes: slow fashion, moda ética, eco-fashion, fair trade, zero-waste, economia circular, upcycling, reciclagem e economia compartilhada/consumo colaborativo. A partir dessa compreensão, fez-se uso dos oito arquétipos de negócios sustentáveis propostos por Bocken, et al. (2014) a fim de verificar quais deles são aplicáveis à indústria da moda.

Eco-Fashion Designing to Ensure Corporate Social Responsibility within the Supply Chain in Fashion Industry

Fashion is a widespread cultural phenomenon which supports cultural attitudes and proposes new ways of acting. This study considers how ecological goals can be applied in the fashion industry through an awareness of its effects on the environment with the aim of conducting the process of designing and manufacturing fashion garments. To understand this needs practically, this study investigates on few industries in Hatyai municipality (Thailand) for knowing their practice on eco-fashion approach to support MSW management properly. The study adopts as its methodology a systematic review of relevant literature covering the twin problems of the degradation of the environment and the shortage of natural resources currently caused by the fashion-garment industry, in search of feasible solutions centred on the concept of eco-fashion. The study also addresses how the concept of ecological clothing can generate a new mentality among consumers. The study identifies concepts, techniques and processes which can economically be applied in producing fashion garments from a more ecologically sound starting point. This paper also sheds light on how corporate social responsibility (CSR) can be practiced within the fashion supply chain. This study contributes to the existing literature by assisting the understanding of the current situation of waste in the fashion-garment industry and the methods necessary to ensure eco-fashion designing and a responsible fashion supply chain.