Fuzzy Matrix Games Considering the Criteria of the Players

Kybernetes ◽  
1991 ◽  
Vol 20 (1) ◽  
pp. 17-28 ◽  
Author(s):  
Lourdes Campos ◽  
Antonio Gonzalez
Keyword(s):  
2017 ◽  
Vol 33 (1) ◽  
pp. 327-336 ◽  
Author(s):  
Ankan Bhaumik ◽  
Sankar Kumar Roy ◽  
Deng-Feng Li

Author(s):  
Mijanur Rahaman Seikh ◽  
Prasun Kumar Nayak ◽  
Madhumangal Pal

2009 ◽  
Vol 42 (25) ◽  
pp. 54-56
Author(s):  
G. Stojanovski ◽  
M.J. Stankovski ◽  
G.M. Dimirovski
Keyword(s):  

Author(s):  
Vinod Jangid, Gaurav Sharma, Ganesh Kumar

In marketing, a real-world dilemma emerging between two rivals, McDonald's and Burger King, is investigated. Both firms use three strategies: discounted pricing, status quo, and aggressive commercial. In such cases, ambiguity is a determining factor. To deal with confusion in payoffs, octagonal fuzzy numbers are used. To rank fuzzy numbers, the average of odd positions, average of even positions, and quartile deviations are used. To solve the reduced modelled two competitors zero sum fuzzy matrix games, the proposed ranking methods are used. Finally, the findings are compared to current approaches that are quite similar to the proposed approach.


2018 ◽  
Vol 18 (02) ◽  
pp. 175-183 ◽  
Author(s):  
Dong Qiu ◽  
Yumei Xing ◽  
Shuqiao Chen

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