scholarly journals Relationship closeness, habit and perceived subjective norms as predictors of volunteer role identity in school-based mentoring programmes

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maura Pozzi ◽  
Daniela Marzana ◽  
Elena Marta ◽  
Maria Luisa Vecina ◽  
Giovanni Aresi

PurposeThis study aimed to examine factors associated with volunteer role identity in mentors of school-based mentoring programmes.Design/methodology/approachDrawing on established theoretical models of volunteerism (the Role Identity Model), and research and theory on mentoring programmes, an integrated model of predictors of mentor volunteer role identity was tested. Seventy-one mentors (63 females, mean age 36 years) completed a survey with measures of habit, subjective norms, satisfaction with the mentor-mentee relationship, relationship closeness, social skills and mentor role identity. Path analysis was used for data analysis.FindingsFit indexes revealed an acceptable fit to the data. There were six significant paths. Habit and subjective norms were directly related to role identity. The association between mentor role identity and two further predictors, satisfaction with the mentor–mentee relationship and social skills was respectively fully and partially mediated by relationship closeness.Practical implicationsFindings can inform mentoring programmes in supporting mentors to develop a close relationship with their mentees and promote the development of a role identity as a volunteer among mentors. A stronger role identity is in turn expected to enhance mentor retention in the programme.Originality/valueAn important and novel finding of this study is that relationship closeness contributes to mentors developing a volunteer role identity. Also, for the first time, the importance for mentors of support from significant others in fostering sustained volunteer engagement has been examined.

2016 ◽  
Vol 6 (2) ◽  
pp. 228-243 ◽  
Author(s):  
Min Soo Kim ◽  
Jeffrey James

Purpose – The purpose of this paper is to predict intentions to purchase sport team licensed merchandise (STLM) using the theory of planned behavior (TPB). Design/methodology/approach – Three constructs of the TPB such as attitudes, subjective norms, and perceived behavioral control (PBC) were used to predict purchase intention of STLM. In an effort to increase the level of prediction, additional elements – past behavior and role identity – were included. A total of 384 university students participated in the survey. Findings – The results indicated that attitude, subjective norms, and PBC accounted for 64 percent of the variance in purchase intention of STLM. Past behavior and role identity explained an additional 9.3 percent of the variance in purchase intentions. Past behavior was the strongest predictor of purchase intention. Originality/value – The results showed the efficacy of the TPB in predicting purchase intentions of STLM.


2020 ◽  
Vol 65 (1-2) ◽  
pp. 149-159 ◽  
Author(s):  
Loïs Schenk ◽  
Miranda Sentse ◽  
Margriet Lenkens ◽  
Gera E. Nagelhout ◽  
Godfried Engbersen ◽  
...  

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