Factors affecting the diffusion of mobile social network services in an aging society: value of informative, hedonic and ubiquitous services

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hyeyoon Bae ◽  
Sang Hyun Jo ◽  
Hyun Joo Jung ◽  
Euehun Lee
Keyword(s):  
Older Adults ◽  
Social Network ◽  
Mobile Services ◽  
Network Services ◽  
Mobile Social Network ◽  
Middle Aged ◽  
Content Type ◽  
Factors Affecting ◽  
Continued Use ◽  
Social Network Services

Purpose This paper aims to identify factors affecting the continued intention to use mobile social network services (m-SNS) among middle-aged and older adults in Korea, based on the focal characteristics of mobile services and SNS. Design/methodology/approach Data were collected through an online questionnaire to understand m-SNS usage from 358 people aged over 40 years in Korea. Findings Results show that middle-aged and older users of m-SNS are strongly motivated to seek information; they prefer to use m-SNS on a habitual basis because of the ubiquitous connectivity of mobile services. Furthermore, they perceive the usefulness of m-SNS in expanding their social networks. These results can be used to identify factors that affect continued use of m-SNS by the middle-aged and older generation in Korea. Originality/value This paper expands the literature on SNS acceptance among middle-aged and older adults, the population that, in future, is expected to constitute the majority of m-SNS users. This paper can also help understand factors that affect mature consumers’ continued use of m-SNS.

Gift giving via social network services: the case of a WeChat mini-program used in China

2020 ◽  
Vol 54 (4) ◽  
pp. 481-502
Author(s):  
Chen Hao ◽  
Chen Hai-tao
Keyword(s):  
Social Network ◽  
Least Squares Method ◽  
Relationship Maintenance ◽  
Network Services ◽  
Promotion Strategy ◽  
Content Type ◽  
Social Network Services ◽  
Questionnaire Method ◽  
And Behavior ◽  
Partial Least Squares Method

PurposeThe purpose of this paper is to examine and explore the factors that drive users to gift through social network services (SNS).Design/methodology/approachA questionnaire method was applied to collect data from the sample of the WeChat users who have used mini-program. This paper employed the partial least squares method and used SmartPLS2.0 to analysis sample data, which examined the validity as well as reliability of the sample and further tested the hypotheses by the path coefficients.FindingsThe empirical results showed that pleasure, social relationship maintenance, convenience and comprehensiveness are significantly related to SNS gifting behavior, and conscientiousness moderates the relationship between intention and behavior in the context of SNS gifting. However, this study cannot find the effect of symbolic representation, impersonality and gift reciprocity motivations.Research limitations/implicationsTheoretically, this study perfects the research of SNS gifting on the lack of exploring characteristics of comprehensiveness. Practically, this paper lends insights on how SNS providers attract users to adopt gifting.Originality/valueSNS gifting lacks a complete and effective promotion strategy, resulting in a small number of users as well as low profit. Besides, prior studies have focused on tradition gifting and online gifting. Little research talks about gifting on SNS phenomena, and thus it is necessary to perfect the theory of SNS gifting.

Predictors of college students’ willingness to use social network services

2014 ◽  
Vol 31 (5) ◽  
pp. 304-318 ◽  
Author(s):  
Ali Kemal Çelik ◽  
Abdulkerim Karaaslan
Keyword(s):  
College Students ◽  
Social Network ◽  
Social Network Sites ◽  
Specific Area ◽  
Network Services ◽  
Logit Analysis ◽  
Ordered Logit ◽  
Content Type ◽  
Social Network Services ◽  
Willingness To Use

Purpose – The purpose of this paper is to determine predictors of social network services use among college students at two Turkish universities, with particular emphasis on Facebook, Twitter, Foursquare, and Instagram. Design/methodology/approach – A written questionnaire was administered to 822 college students from various faculties. The data obtained from the corresponding questionnaire were analyzed using ordered logit analysis and four different models were independently estimated with respect to social network services. Findings – Ordered logit estimation results revealed that frequency of log in to social network sites, time spent on social network sites, and following event alerts were three predictors that had significant impact on the frequency of all four social network sites’ use. Particularly; event participation, information sharing, following on top ranked topics, and purchasing a product through social media were the other additional predictors of college students’ willingness to use the corresponding social network sites. Originality/value – Although a vast literature exists on the use of social network services among college students, relatively little work was published which compares several social network services and predictors of their use. This paper may contribute to the existing literature by presenting the predictors of college students’ use of four different social network services in a specific area of Turkey and providing a comprehensive comparison between them.

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