Predictors of college students’ willingness to use social network services

2014 ◽  
Vol 31 (5) ◽  
pp. 304-318 ◽  
Author(s):  
Ali Kemal Çelik ◽  
Abdulkerim Karaaslan
Keyword(s):  
College Students ◽  
Social Network ◽  
Social Network Sites ◽  
Specific Area ◽  
Network Services ◽  
Logit Analysis ◽  
Ordered Logit ◽  
Content Type ◽  
Social Network Services ◽  
Willingness To Use

Purpose – The purpose of this paper is to determine predictors of social network services use among college students at two Turkish universities, with particular emphasis on Facebook, Twitter, Foursquare, and Instagram. Design/methodology/approach – A written questionnaire was administered to 822 college students from various faculties. The data obtained from the corresponding questionnaire were analyzed using ordered logit analysis and four different models were independently estimated with respect to social network services. Findings – Ordered logit estimation results revealed that frequency of log in to social network sites, time spent on social network sites, and following event alerts were three predictors that had significant impact on the frequency of all four social network sites’ use. Particularly; event participation, information sharing, following on top ranked topics, and purchasing a product through social media were the other additional predictors of college students’ willingness to use the corresponding social network sites. Originality/value – Although a vast literature exists on the use of social network services among college students, relatively little work was published which compares several social network services and predictors of their use. This paper may contribute to the existing literature by presenting the predictors of college students’ use of four different social network services in a specific area of Turkey and providing a comprehensive comparison between them.

Gift giving via social network services: the case of a WeChat mini-program used in China

2020 ◽  
Vol 54 (4) ◽  
pp. 481-502
Author(s):  
Chen Hao ◽  
Chen Hai-tao
Keyword(s):  
Social Network ◽  
Least Squares Method ◽  
Relationship Maintenance ◽  
Network Services ◽  
Promotion Strategy ◽  
Content Type ◽  
Social Network Services ◽  
Questionnaire Method ◽  
And Behavior ◽  
Partial Least Squares Method

PurposeThe purpose of this paper is to examine and explore the factors that drive users to gift through social network services (SNS).Design/methodology/approachA questionnaire method was applied to collect data from the sample of the WeChat users who have used mini-program. This paper employed the partial least squares method and used SmartPLS2.0 to analysis sample data, which examined the validity as well as reliability of the sample and further tested the hypotheses by the path coefficients.FindingsThe empirical results showed that pleasure, social relationship maintenance, convenience and comprehensiveness are significantly related to SNS gifting behavior, and conscientiousness moderates the relationship between intention and behavior in the context of SNS gifting. However, this study cannot find the effect of symbolic representation, impersonality and gift reciprocity motivations.Research limitations/implicationsTheoretically, this study perfects the research of SNS gifting on the lack of exploring characteristics of comprehensiveness. Practically, this paper lends insights on how SNS providers attract users to adopt gifting.Originality/valueSNS gifting lacks a complete and effective promotion strategy, resulting in a small number of users as well as low profit. Besides, prior studies have focused on tradition gifting and online gifting. Little research talks about gifting on SNS phenomena, and thus it is necessary to perfect the theory of SNS gifting.

Internet addiction as a manageable resource: a focus on social network services

2013 ◽  
Vol 37 (1) ◽  
pp. 28-41 ◽  
Author(s):  
Inwon Kang ◽  
Matthew M. Shin ◽  
Chanuk Park
Keyword(s):  
Social Network ◽  
Consumer Behaviour ◽  
Network Services ◽  
Future Research ◽  
Internet Services ◽  
Content Type ◽  
Clinical Disorder ◽  
Novel Approach ◽  
Management Perspective ◽  
Social Network Services

PurposeThe purpose of this paper is to reinterpret addiction to social network services (SNSs), not from the traditional clinical perspective as a disorder, but from a management perspective as consumer behaviour to examine its possibility as a manageable resource.Design/methodology/approachA survey was conducted on heavy users of SNSs. Based on the data the authors performed an exploratory factor analysis to define SNS addiction and to construct its dimensions.FindingsThe authors termed SNS addiction as an “addictive consumption trait” (ACT) of SNS and its underlying dimensions are salience, euphoria, immersion, compulsion, and association.Research limitations/implicationsThe authors used SNS user behaviour as the sample for their empirical analysis. However there is a variety of other internet services available and different internet services may show different consumer behaviour. Therefore, for future research, the authors suggest conducting a comparative study on the influence of addiction on different types of internet services.Practical implicationsWith the newly constructed dimensions of ACT of SNS, firms could find out the causal relationships between the attributes of their SNSs on each dimension of ACT of SNS. Once firms understand the influences of each one of the attributes on ACT of SNS, they can re‐strategise their resource allocation for maximising consumers' ACT of SNS.Originality/valueSNS addiction has been viewed as a clinical disorder for treatment. The paper considers SNS addiction from the marketing perspective, which is a novel approach in the study of addiction. Through this study the authors hope to trigger academic discussions about ACT of SNS as consumer behaviour and as a manageable resource.

What makes people send gifts via social network services? A mixed methods approach

2019 ◽  
Vol 30 (1) ◽  
pp. 315-334
Author(s):  
So-Hyun Lee ◽  
Su-Jin Choi ◽  
Hee-Woong Kim
Keyword(s):  
Social Network ◽  
Mixed Methods ◽  
Customer Value ◽  
Quantitative Research ◽  
Value Theory ◽  
Network Services ◽  
Gift Giving ◽  
Content Type ◽  
Mixed Methods Approach ◽  
Social Network Services

Purpose Social network services (SNS) gifting is a new business model, but many SNS providers continue to face challenges as they explore ways to increase their revenues from gifting. The purpose of this paper is to examine the key factors involved in gift giving via SNS platforms. Design/methodology/approach This study adopts a mixed methods approach through qualitative and quantitative research. In the first stage (qualitative study), the authors extract factors from interviews with users of SNS gifting services. In the second stage (quantitative study), the authors interpret decisional factors explored in the first stage on the basis of customer value theory, develop a research model and empirically test it. Findings The results show that five factors – convenience of SNS gifting, symbolic representation of SNS gifting, relationship support of SNS gifting, pleasure of SNS gifting, and an SNS gifting norm – directly or indirectly affect SNS gifting decisions. Research limitations/implications This study contributes to electronic commerce research by extending the customer value theory and adding to the literature on SNS gifting and gift giving in general. Practical implications The study informs SNS providers regarding the promotion of SNS gifting services for revenue generation. Originality/value This study is among the first to comprehensively examine decision-making in SNS gifting through the lens of customer value theory.

Factors affecting the diffusion of mobile social network services in an aging society: value of informative, hedonic and ubiquitous services

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hyeyoon Bae ◽  
Sang Hyun Jo ◽  
Hyun Joo Jung ◽  
Euehun Lee
Keyword(s):  
Older Adults ◽  
Social Network ◽  
Mobile Services ◽  
Network Services ◽  
Mobile Social Network ◽  
Middle Aged ◽  
Content Type ◽  
Factors Affecting ◽  
Continued Use ◽  
Social Network Services

Purpose This paper aims to identify factors affecting the continued intention to use mobile social network services (m-SNS) among middle-aged and older adults in Korea, based on the focal characteristics of mobile services and SNS. Design/methodology/approach Data were collected through an online questionnaire to understand m-SNS usage from 358 people aged over 40 years in Korea. Findings Results show that middle-aged and older users of m-SNS are strongly motivated to seek information; they prefer to use m-SNS on a habitual basis because of the ubiquitous connectivity of mobile services. Furthermore, they perceive the usefulness of m-SNS in expanding their social networks. These results can be used to identify factors that affect continued use of m-SNS by the middle-aged and older generation in Korea. Originality/value This paper expands the literature on SNS acceptance among middle-aged and older adults, the population that, in future, is expected to constitute the majority of m-SNS users. This paper can also help understand factors that affect mature consumers’ continued use of m-SNS.

scholarly journals An Information Recommendation Technique Based on Influence and Activeness of Users in Social Networks

2021 ◽  
Vol 11 (6) ◽  
pp. 2530
Author(s):  
Minsoo Lee ◽  
Soyeon Oh
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Recommendation Systems ◽  
Network Services ◽  
The Past ◽  
User Behaviors ◽  
User Influence ◽  
User Activity ◽  
Information Recommendation ◽  
Social Network Services

Over the past few years, the number of users of social network services has been exponentially increasing and it is now a natural source of data that can be used by recommendation systems to provide important services to humans by analyzing applicable data and providing personalized information to users. In this paper, we propose an information recommendation technique that enables smart recommendations based on two specific types of analysis on user behaviors, such as the user influence and user activity. The components to measure the user influence and user activity are identified. The accuracy of the information recommendation is verified using Yelp data and shows significantly promising results that could create smarter information recommendation systems.

Consumers’ redemption behavior of recommended mobile coupons in social network sites

2019 ◽  
Vol 57 (9) ◽  
pp. 2477-2500 ◽  
Author(s):  
Qing Tang ◽  
Fen Liu ◽  
Shan Liu ◽  
Yunfeng Ma
Keyword(s):  
Social Network ◽  
Perceived Risk ◽  
Social Network Sites ◽  
Economic Benefits ◽  
Social Recommendation ◽  
Content Type ◽  
Coupon Redemption ◽  
Mobile Coupons ◽  
Key Drivers ◽  
Trust Propensity

Purpose The purpose of this paper is to explore the key factors that affect consumer redemption intention toward mobile coupons recommended in social network sites (SNS). Design/methodology/approach A research model that integrates recommendation trust, positive utilities, and negative utilities of coupon redemption is developed. With the important role of trust in social recommendation taken into consideration, the key drivers of recommendation trust were analyzed in the model. Data were collected from 210 users with mobile coupon recommendation experience in one of the largest SNS (i.e. WeChat) in China. The authors used partial least squares technique to analyze the model. Findings Recommendation trust and positive utilities (economic benefits and perceived enjoyment) positively affect the intention of mobile coupon redemption. Perceived risk, as a negative utility, negatively influences coupon redemption intention. In addition, swift trust (structure assurance, perceived similarity, trust propensity, and expertise of the recommender), knowledge-based trust (familiarity with the retailers), and emotion-based trust (social tie strength) are key drivers that promote recommendation trust. Originality/value While prior research investigated mobile coupon redemption behavior in which coupons were issued by merchants, limited research analyzed consumer responses toward mobile coupons in social recommendation. This study examines the effects of recommendation trust, positive utilities, and negative utilities on mobile coupon redemption in the context of social recommendation and recognizes the key drivers of recommendation trust.

Face hallucination and recognition in social network services

2014 ◽  
Vol 71 (6) ◽  
pp. 2035-2049 ◽  
Author(s):  
Feng Jiang ◽  
Seungmin Rho ◽  
Bo-Wei Chen ◽  
Xiaodan Du ◽  
Debin Zhao
Keyword(s):  
Social Network ◽  
Network Services ◽  
Face Hallucination ◽  
Social Network Services
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