Building your brand through corporate social responsibility
Purpose This paper reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Organizations need to have a real sense of the brand outcome they wish to see from the CSR initiatives they commit to. Some approaches are more likely to have a positive influence than others and there is some interplay between elements. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.