The price isn’t always right
Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings One of the age-old business mantras to enter into common parlance is that the ‘customer is always right’, and at some stage or other we have probably invoked this or similar sentiments when arguing with somebody who has tried to sell us something that falls short of its claims. Whether it is the standard of a hotel room, an erroneous charge on a credit card bill or a faulty bread maker, when we as consumers are sure of our own rights and the sellers’ shortcomings, we will not be afraid to say so and demand some form of recompense. After all, if we want a better room, money paid back or a replacement bread maker, we should get it. Because the customer is always right. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.