Lean Change: Enabling Agile Transformation through Lean Startup, Kotter and Kanban: An Experience Report

Una start-up es definida como una empresa destinada solucionar problemas de maneras no obvias, donde el éxito no está garantizado de antemano y, solo en los casos de éxito efectivo, se adquiere un crecimiento rápido y significativo (Robehmed, 2013). Ejemplos clásicos de start-ups serían Facebook, Uber o AirBnB que, con comienzos modestos, pero con ideas innovadoras, se convirtieron con el paso del tiempo en empresas de ingresos millonarios. Una de las tantas preguntas al respecto sería la siguiente: ¿cómo lograr una start-up de éxito a sabiendas que el éxito no está garantizado a priori y, aún más, que la gran mayoría de estas fracasan?

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The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Startup, by John Mullins

10.33829/emprendeytransforma-0101-2019-89-92 ◽

2019 ◽

Vol 1 (1) ◽

pp. 89-92

Author(s):

José Luis Albites Sanabria

Keyword(s):

Road Test ◽

Start Up ◽

Plan B ◽

Entrepreneurial Team ◽

New Business ◽

First Time ◽

Lean Startup ◽

Thought Leaders

John Mullins is a researcher, teacher and one of the world’s foremost thought leaders in entrepreneurship. Over the years, John has been hailed as an inspiration for entrepreneurs who have employed the models outlined in books such as Getting to Plan B or The Customer-Funded Business, in order to transform their ideas into global startup companies. Now in its 5th edition, The New Business Road Test guides the reader through the complex yet gripping process of testing a business idea. How can you be completely sure that your list of start-up ideas is good or bad? How much time or money should you invest in each of these ideas? And, for first-time entrepreneurs, should you embark upon a start-up just because you love your idea? Should you leave a stable job and focus entirely on what feels to you like a good business idea? Mullins’ book offers thoughtful readers guidance on the thorny issues associated with entrepreneurship that you yourself may be facing even as you read this introduction. In order to fully understand the theories behind the tools and advice for testing your idea, we must start by understanding Mullins’ vision of the entrepreneurial world. The book begins by defining three elements crucial to the success of a business: the market, the industry, and the entrepreneurial team.

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