Lean start: como estrategia para el desarrollo y gestión de emprendimientos

El método lean startup se caracteriza por ser utilizado para realizar un proyecto a nivel empresarial, colocando en el centro las necesidades que tienen los clientes contando con su retroalimentación para ir transformando el producto hasta desarrollar la versión final que debe ser adaptable al consumidor. Es así como el presente artículo tiene como objetivo principal realizar un análisis amplio sobre Lean Start: Como estrategia para el desarrollo y gestión de emprendimientos, porque la idea de este método es ir aplicando el producto que se elabora en la empresa de acuerdo a la demanda que el mercado exija y no a la propia visión, algo que es lo más apropiado en el momento de lanzar un producto nuevo y que llame la atención. Mediante la metodología del Lean Start se logra tener como beneficio de un conocimiento y aplicación más amplia mediante la elaboración de un producto con altas cualidades y características que sirven para facilitar a los emprendedores los datos más relevantes que permitan descubrir el modelo de negocio viable y dar así el éxito a la empresa, dejando a un lado el miedo al fracaso que en ciertas ocasiones es un impedimento a que no se logren cumplir las ideas en los negocios.

Pengembangan Program Studi Bisnis digital bagi pengusaha dengan perangkat lunak lean

Artikel ini menguraikan dan mencerminkan pengalaman tiga tahun mengajar kursus Perguruan Tinggi seluruh Indonesia "Perangkat Lunak Lean Startup" kepada mahasiswa teknologi komputer dan ekonomi. Tujuan kursus ini adalah untuk memberikan pengenalan kepada siswa tentang metode lean startup untuk ide/inovasi dan pengembangan produk dan perusahaan selanjutnya. Kursus ini akan mengajarkan siswa tentang industri perangkat lunak, kewirausahaan, kerja tim, dan metodologi lean startup. Artikel ini menyajikan detail yang cukup tentang desain pedagogis kursus dan implementasi praktis untuk dijadikan model bagaimana kewirausahaan dan masalah bisnis dapat diintegrasikan ke dalam program rekayasa perangkat lunak. Kursus dievaluasi menggunakan buku harian pembelajaran dan kuesioner, serta pembelajaran guru utama di masing-masing dari tiga contoh kursus. Kami juga memeriksa kursus dalam perspektif CDIO (Conceive Design Implement Operate), menunjukkan bagaimana hal itu sesuai dengan kerangka pendidikan teknik yang lebih luas. Akhirnya, kami membahas tantangan dan keuntungan dari menggabungkan siswa dari berbagai latar belakang ke dalam kursus perusahaan perangkat lunak kewirausahaan.

Customer-led versus market-oriented: An investigation of the lean startup methodology framework

<p>Market-oriented approach to customer development has been strongly associated innovativeness and new product success. There is also evidence to suggest customer-led approach, or responding to explicit customer needs, impedes innovation. This thesis investigates whether the increasingly popular Lean Startup Methodology (LSM) favours customer-led or market-oriented approach to discovering and learning about customer needs. The study was conducted using a participatory action research methodology. The LSM was used as a framework for investigating the commercial value of two researched projects originating from within Victoria University. The LSM was also applied to a third project founded by the Master of Advanced Technology Enterprise (MATE) team. The LSM process is shown to assist in the discovery of both explicit and latent customer needs. However, which one the framework favours depends on whether the product or the market is the primary driver of the validation process. In one instance the entrepreneur is deliberately looking to discover a present market need in order to align it with a pre-defined solution, while the alternative is to study the market in order to identify an opportunity followed by the development of a specific solution. The latter is shown to support becoming market oriented. The findings also suggest Domain Knowledge plays a vital role in establishing and maintaining market-oriented approach to customer development. Domain knowledge aids in understanding market data in order to extract novel and meaningful insights. Establishing close relationships with emerging customers and „lead users‟ in a particular market is shown to be an effective method of compensating for a lack of domain knowledge. What‟s more, the presence of preconceived prototypes is shown to negatively impact on the entrepreneur‟s ability to approach customer development in a market-oriented manner. By drawing on the MATE team‟s experiences, this thesis aims to provide practical lessons for individuals and teams that are looking to take a market-oriented approach to customer development.</p>

Customer-led versus market-oriented: An investigation of the lean startup methodology framework

<p>Market-oriented approach to customer development has been strongly associated innovativeness and new product success. There is also evidence to suggest customer-led approach, or responding to explicit customer needs, impedes innovation. This thesis investigates whether the increasingly popular Lean Startup Methodology (LSM) favours customer-led or market-oriented approach to discovering and learning about customer needs. The study was conducted using a participatory action research methodology. The LSM was used as a framework for investigating the commercial value of two researched projects originating from within Victoria University. The LSM was also applied to a third project founded by the Master of Advanced Technology Enterprise (MATE) team. The LSM process is shown to assist in the discovery of both explicit and latent customer needs. However, which one the framework favours depends on whether the product or the market is the primary driver of the validation process. In one instance the entrepreneur is deliberately looking to discover a present market need in order to align it with a pre-defined solution, while the alternative is to study the market in order to identify an opportunity followed by the development of a specific solution. The latter is shown to support becoming market oriented. The findings also suggest Domain Knowledge plays a vital role in establishing and maintaining market-oriented approach to customer development. Domain knowledge aids in understanding market data in order to extract novel and meaningful insights. Establishing close relationships with emerging customers and „lead users‟ in a particular market is shown to be an effective method of compensating for a lack of domain knowledge. What‟s more, the presence of preconceived prototypes is shown to negatively impact on the entrepreneur‟s ability to approach customer development in a market-oriented manner. By drawing on the MATE team‟s experiences, this thesis aims to provide practical lessons for individuals and teams that are looking to take a market-oriented approach to customer development.</p>