The traditional education and teaching methods have limitations in professional talent training. With the rapid development of science and technology, the new media environment based on digital technology and featuring strong interactive communication and influence provides new ideas and paths for the cultivation of artistic design talents in colleges and universities. This study puts forward the innovation of the new media interactive teaching concept and mode in the process of training innovation in practice, through the analysis of the new media environment education in colleges and universities teaching use present situation and problem of university art and design professional talent training, the use of new media interactive and immediacy, mass and participatory, multimedia and hypertext, individual and social characteristics, puts forward the innovation of the new media interactive teaching concept and mode in the process of training innovation in practice. This research plays an important role in promoting the quality of art and design talents training in colleges and universities.
New Information and Information Literacy Education in Colleges and Universities under the New Media Environment
