Information Personalization in a Two Dimensional Product Differentiation Model: Impact of Market Structure and the Quality-Fit Ratio

1975 ◽  
Vol 7 (2) ◽  
pp. 155-159
Author(s):  
Robert L. Beck ◽  
Ronald G. Alvis

Branding, as a means of product differentiation, is a practice of long standing in the food industry. Historically, food manufacturers have used brands as a means of gaining a larger share of the market while avoiding the consequences of direct price competition. Merchandising food, particularly dairy products, under private label brands, however, is a practice of more recent origin.Introduction of private label brands of dairy products can be traced to that period of the 1920s when private label brands of evaporated milk first appeared in some markets. This was followed by private label brands of butter in the 1930s and fluid milk and ice cream during the 1950s.


2018 ◽  
Vol 117 ◽  
pp. 60-70 ◽  
Author(s):  
Chunyang Yu ◽  
Shandong Mou ◽  
Yangjian Ji ◽  
Xun Xu ◽  
Xinjian Gu

2006 ◽  
Vol 7 (3) ◽  
pp. 339-361 ◽  
Author(s):  
Klaus Conrad

Abstract The objective of our approach is to develop a model that captures horizontal product differentiation under environmental awareness with price competition whereby environmentally friendly products are costlier to produce. As an example, we refer to automobile producers offering cars with a gasoline-powered engine and one with a natural gas-powered engine. The network of petrol stations provides the complementary good. We use a two-stage game in prices and characteristics to analyse the market structure. In order to find out whether a private decision on the type of engine coincides with a socially optimal product differentiation, we determine the position of the two types of engine by a welfaremaximizing authority.


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