scholarly journals Product Differentiation, Market Structure and Exchange Rate Passthrough

Author(s):  
Stephen Martin ◽  
Louis Phlips
2018 ◽  
Vol 10 (1) ◽  
pp. 236-277 ◽  
Author(s):  
Lisandra Flach ◽  
Michael Irlacher

We investigate the effects of better access to foreign markets on innovation strategies of multiproduct firms in industries with different scope for product differentiation. Industry-specific demand and cost linkages induce a distinction between the returns to innovation. In differentiated industries, cannibalization is lower and firms invest more in product innovation. In homogeneous industries, firms internalize intra-firm spillovers and invest more in process innovation. Using firm-level data and large exchange rate devaluations, we show that better access to foreign markets increases the incentive to innovate. However, we exploit differential effects across industries and show that the innovation strategies depend on the scope of differentiation. (JEL D22, D25, F14, G31, L60, O14, O31)


1975 ◽  
Vol 7 (2) ◽  
pp. 155-159
Author(s):  
Robert L. Beck ◽  
Ronald G. Alvis

Branding, as a means of product differentiation, is a practice of long standing in the food industry. Historically, food manufacturers have used brands as a means of gaining a larger share of the market while avoiding the consequences of direct price competition. Merchandising food, particularly dairy products, under private label brands, however, is a practice of more recent origin.Introduction of private label brands of dairy products can be traced to that period of the 1920s when private label brands of evaporated milk first appeared in some markets. This was followed by private label brands of butter in the 1930s and fluid milk and ice cream during the 1950s.


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