In recent years, privacy issues have attracted more and more attention. This paper combines existing research and the CFIP scale to construct a model of college students’ concerns about Internet privacy, and validates the model based on data from 445 questionnaires. The results show that perceived privacy risks, privacy control, privacy tendencies, misrepresentation, improper access, and unauthorized secondary use all have a significant impact on privacy concerns, and environmental factors have a more significant impact on privacy concerns. On this basis, relevant suggestions are provided.
How to Satisfy Post-90s Consumers? An Empirical Study on Influencing Factors of Post-90s Consumers' Online Shopping Satisfactory
