Concerns over the harmful effects of social media have directed public attention to media literacy as a potential remedy. Current conceptions of media literacy are frequently based on mass media, focusing on the analysis of common content and evaluation of the content using common values. This article initiates a new conceptual framework of social media literacy (SoMeLit). Moving away from the mass media-based assumptions of extant approaches, SoMeLit centers on the user’s self in social media that is in dynamic causation with their choices of messages and networks. The foci of analysis in SoMeLit, therefore, are one’s selections and values that influence and are influenced by the construction of one’s reality on social media; and the evolving characteristics of social media platforms that set the boundaries of one’s social media reality construction. Implications of the new components and dimensions of SoMeLit for future research, education, and action are discussed.
Amidst the threat of digital misinformation, we offer a pilot study regarding the efficacy of an online social media literacy campaign aimed at empowering individuals in Indonesia with skills to help them identify misinformation. We found that users who engaged with our online training materials and educational videos were more likely to identify misinformation than those in our control group (total N=1,000). Given the promising results of our preliminary study, we plan to expand efforts in this area, and build upon lessons learned from this pilot study.
Orchestrated manipulations spread lies and can create an environment of uncertainty in society, leading to concerns from politicians, scholars, educators, and journalists, among others. In this paper we explore what the emergence of fake news (understood as false news) represents for journalists, trying to answer the following question: Does false news pose a threat to the credibility of good journalism, causing a disruption of the traditional work? To answer it, we interviewed a sample of journalists from various media organizations in Portugal and Brazil. Among the main findings, journalists are aware that fake news is a problem to be faced, as the blame for the dissemination of false news erroneously lies with the profession. They are conscious that something must be done and agree that the best way to fight against fake news is to invest in media literacy. Most of the journalists of our sample think they must be also more cautious to check sources for veracity and for political motivations. The results show that there is a resolve to reinforce the role of journalism in society.
The caste system, which prescribed punishments for Dalits, is slowly eroding, but the atrocities against Dalits continue on a scale that makes Dalit travails seem extreme. Previous scholars have argued such oppression because of the lack of proper representation of Dalit atrocities in the mainstream media and space for Dalits to voice their concerns. In a networked society, Dalits are creating identities on online spaces. This chapter, hence, discusses Dalit empowerment from the lens of media literacy through a case study approach. Three case studies have been analysed and conceptualised along the lines of media literacy and networked society. Overall, this study reflects that media literacy assists streamlined development of the culture and ideologies with media, creative and communicative abilities, and critical thinking. Considering the absence of regulations or policies to ‘media educate' the school students, especially the minorities, this research creates an awareness and helps in policy establishment aimed towards implementing media literacy education curricula.
Whether we call it the age of information, the age of digitalization, or the informatics, this century is an era in which rapid technological developments are taking place and will continue without stopping. The importance of using the media consciously and appropriately is increasing by reducing the effects of the media on individuals with many positive and negative characteristics. Having media literacy skills, which is one of the basic skills of the new century, is important in learning how tool live with the media. Becoming a conscious media consumer and producer, the way to realize the reality in the media is to have media literacy skills which is one of the basic skills of the new century. This chapter is mainly aimed at studying the dynamics that makeup media literacy and media literacy skills. How the century has transformed to meet the needs of its students will be highlighted within the context of media literacy. Then, the chapter will be completed by explaining how media literacy is reflected in pedagogy with examples suitable for different courses and levels.
This chapter offers insights from a 15-year partnership between a public university and local K-12 schools to explore how the facilitation of media literacy education (MLE) programs by university students can offer rewarding outcomes for both research and learning. The MLE program that serves as the case study for this chapter takes place at local elementary schools each spring in conjunction with an undergraduate communication course and includes interactive media analysis discussions as well as a culminating creative production activity. Reflections and written feedback from participating graduate, undergraduate, and elementary students emphasize the strengths of this pedagogical model for collaboration and learning while also acknowledging the practical constraints of such a partnership. By detailing the institutional-level support, instructional design, and practical implementation of this MLE program, the chapter enumerates the benefits and challenges of engaged research and service learning for advancing media literacy goals.