An Empirical Study on the Types of C2C Sellers' Perceived Risk in the Entire Transaction Process

2010 ◽  
Author(s):  
Liu Xinyan ◽  
Wan Jingjing ◽  
Chen Lu
Keyword(s):  
Empirical Study ◽  
Perceived Risk ◽  
Transaction Process

New Market Segmentation Paradigms and Electronic Commerce Adoption

2018 ◽  
pp. 1303-1327
Author(s):  
Ángel F. Agudo-Peregrina ◽  
Julián Chaparro-Peláez ◽  
Ángel Hernández-García
Keyword(s):  
Empirical Study ◽  
Perceived Risk ◽  
Online Shopping ◽  
Customer Segmentation ◽  
Purchasing Behavior ◽  
Online Questionnaire ◽  
Effort Expectancy ◽  
Online Shoppers ◽  
Facilitating Conditions

The purpose of this chapter is to offer a better understanding of online shoppers' behaviour, so that virtual shops may improve and adapt their product offering to effectively reach their target segments. In order to achieve this goal, a characterization of motivations to shop online is proposed as a basis for motivation-based customer segmentation. Building upon this segmentation, acceptance models—namely, an adaptation of UTAUT2 to e-commerce—have been used to look further into the purchasing behavior of each identified segment. The results from the empirical study based on responses to an online questionnaire from a sample of 718 Spanish shoppers shows seven different groups of motivations and five different customer segments, and confirms different behavioral patterns in the adoption of e-commerce for different segments of customers, with special influence of effort expectancy, facilitating conditions, and perceived risk in the online shopping behaviour of individuals.

Exploring consumer perceived risk and trust for online payments: An empirical study in China’s younger generation

2015 ◽  
Vol 50 ◽  
pp. 9-24 ◽  
Author(s):  
Qing Yang ◽  
Chuan Pang ◽  
Liu Liu ◽  
David C. Yen ◽  
J. Michael Tarn
Keyword(s):  
Empirical Study ◽  
Perceived Risk ◽  
Younger Generation

Drivers and inhibitors adopting renewable energy: an empirical study in Malaysia

2018 ◽  
Vol 12 (4) ◽  
pp. 581-600 ◽  
Author(s):  
Abdul Rahman Zahari ◽  
Elinda Esa
Keyword(s):  
Renewable Energy ◽  
Empirical Study ◽  
Perceived Risk ◽  
New Technology ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Decision Making ◽  
Content Type ◽  
Intention To Adopt ◽  
Perceived Utility

PurposeThis paper aims to investigate the drivers and inhibitors of the adoption of renewable energy by residential users. Based on the theoretical framework of consumer decision-making behaviour, an empirical study of the adoption of renewable energy in Malaysia was conducted.Design/methodology/approachA total of 501 residential users from the Klang Valley participated in this study. The data were analysed using partial least square (PLS) with Smart PLS 3.0 software.FindingsThe results indicated that the perceived utility of new technology, perceived utility of renewable energy and the perceived benefit of new technology were seen as the drivers of the adoption of renewable energy. At the same time, two inhibitor constructs, namely, perceived risk and perceived no need, were not seen to create a negative connection relating to the adoption of renewable energy. By contrast, as hypothesized, the perceived expense was the only factor that negatively correlated with the intentions to adopt renewable energy. To foster the intention to adopt renewable energy by residential users, more effort should be expended on capitalizing on the constructs of perceived benefits of new technology and the perceived utility of this new technology.Originality/valueThe current study contributes to the use of renewable energy in the country and indirectly to global renewable energy strategies.

New Market Segmentation Paradigms and Electronic Commerce Adoption

2014 ◽  
pp. 49-71
Author(s):  
Ángel F. Agudo-Peregrina ◽  
Julián Chaparro-Peláez ◽  
Ángel Hernández-García
Keyword(s):  
Empirical Study ◽  
Perceived Risk ◽  
Online Shopping ◽  
Customer Segmentation ◽  
Purchasing Behavior ◽  
Online Questionnaire ◽  
Effort Expectancy ◽  
Online Shoppers ◽  
Facilitating Conditions

The purpose of this chapter is to offer a better understanding of online shoppers’ behaviour, so that virtual shops may improve and adapt their product offering to effectively reach their target segments. In order to achieve this goal, a characterization of motivations to shop online is proposed as a basis for motivation-based customer segmentation. Building upon this segmentation, acceptance models—namely, an adaptation of UTAUT2 to e-commerce—have been used to look further into the purchasing behavior of each identified segment. The results from the empirical study based on responses to an online questionnaire from a sample of 718 Spanish shoppers shows seven different groups of motivations and five different customer segments, and confirms different behavioral patterns in the adoption of e-commerce for different segments of customers, with special influence of effort expectancy, facilitating conditions, and perceived risk in the online shopping behaviour of individuals.

scholarly journals Customers' Perceived Risk and Trust in Using Mobile Money Services—an Empirical Study of Ghana

2019 ◽  
Vol 15 (1) ◽  
pp. 1-19 ◽  
Author(s):  
Ibn Kailan Abdul-Hamid ◽  
Aijaz A. Shaikh ◽  
Henry Boateng ◽  
Robert E. Hinson
Keyword(s):  
Empirical Study ◽  
Structural Equation Modelling ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Survey ◽  
Service Providers ◽  
Mobile Money ◽  
Extant Literature ◽  
Equation Modelling ◽  
Intent To Use

Although mobile money (MM) has been explored in the existing literature, the roles of trust and risk in MM use have received little attention from researchers. Furthermore, many of the existing studies have treated these constructs as unidimensional. The extant literature also shows that perceived risk has received little attention from researchers who have conducted studies on MM. Thus, the objective of this study is to examine the roles of trust and perceived risk in customers' intent to adopt MM services in Ghana. Both trust and perceived risk were broken down into various dimensions. The study involved 671 respondents who were selected via an intercept approach and an online survey. Structural equation modelling was used to test the study's hypotheses. The findings show that perceived risk is negatively associated with customers' intent to use MM services and economy-based trust. Trust in service providers and economy-based trust are positively associated with customers' intent to use MM services. The implications of the findings are provided in the latter part of this study.

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