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2010 ◽  
Author(s):  
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Keyword(s):  
Resource Allocation ◽  
Customer Value ◽  
Value Analysis ◽  
Customer Value Analysis ◽  
Marketing Resource Allocation ◽  
Marketing Resource

Customer value analysis in a heterogeneous market

2001 ◽  
Vol 22 (9) ◽  
pp. 845-857 ◽  
Author(s):  
Wayne S. DeSarbo ◽  
Kamel Jedidi ◽  
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Keyword(s):  
Customer Value ◽  
Value Analysis ◽  
Customer Value Analysis

scholarly journals Value Chain and Customer Value Analysis of Organic Food Supply Chain

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Author(s):  
Ratih Ardia Sari ◽  
Sylvie Indah Kartika Sari ◽  
Angga Akbar Fanani ◽  
Qomariyatus Sholihah
Keyword(s):  
Supply Chain ◽  
Value Chain ◽  
Food Supply ◽  
Customer Value ◽  
Organic Food ◽  
Food Supply Chain ◽  
Value Analysis ◽  
Customer Value Analysis

DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception

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Vol 15 (3) ◽  
pp. 216-235 ◽  
Author(s):  
Gary L. Lilien ◽  
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Gerrit H. Van Bruggen ◽  
Katrin Starke
Keyword(s):  
Resource Allocation ◽  
Marketing Resource Allocation ◽  
Allocation Decisions ◽  
Resource Allocation Decisions ◽  
Marketing Resource
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