scholarly journals Customer Value Analysis on Mobile Services: A Study on Mobile Service Users in Sri Lanka

Author(s):  
W.C.M. Welikala
Author(s):  
Jennifer Blechar ◽  
Ioanna D. Constantiou ◽  
Jan Damsgaard

Advanced mobile service use and adoption remains low in most of the Western world despite impressive technological developments. Much effort has thus been placed on better understanding the behavior of advanced mobile service users. Previous research efforts have identified several key attributes deemed to provide indications of the behavior of consumers in the m-services market. This chapter continues with this line of research by further exploring these key attributes of new mobile services. Through a field study of new mobile service use by 36 Danish mobile phone users, this chapter illustrates the manner in which users’ perceptions related to the key attributes of service quality, content-device fit and personalization were adversely affected after approximately three months of trial of the services offered.


2001 ◽  
Vol 22 (9) ◽  
pp. 845-857 ◽  
Author(s):  
Wayne S. DeSarbo ◽  
Kamel Jedidi ◽  
Indrajit Sinha

2021 ◽  
Author(s):  
Ratih Ardia Sari ◽  
Sylvie Indah Kartika Sari ◽  
Angga Akbar Fanani ◽  
Qomariyatus Sholihah

Author(s):  
Ofir Turel ◽  
Alexander Serenko

The diffusion of mobile services is one of important technological phenomena of the twenty-first century (Dholakia & Dholakia, 2003). According to the International Telecommunication Union,1 the number of mobile service users had exceeded 1.5 billion individual subscribers by early 2005. This represents around one-quarter of the world’s population. The introduction of .mobi, a new top-level domain,2 is expected to further facilitate the usage of mobile services. Because of their high penetration rates, mobile services have received cross-disciplinary academic attention (e.g., Ruhi & Turel, 2005; Serenko & Bontis, 2004; Turel, Serenko & Bontis, 2007; Turel, 2006; Turel & Serenko, 2006; Turel & Yuan, 2006; Turel et al., 2006). While the body of knowledge on mobile services in general is growing (Krogstie, Lyytinen, Opdahl, Pernici, Siau, & Smolander, 2004), there seems to be a gap in our understanding of a basic, yet important service that mobile service providers offer, namely mobile portals (m-portals).


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