Notice of Retraction: Functional innovation of Destination Marketing System

2011 ◽  
Author(s):  
Wu Hong ◽  
Li Fei ◽  
Gu Shuzhong
Keyword(s):  
Destination Marketing ◽  
Marketing System

A Research on Destination Marketing System Evaluation: A Tourist Destination Image View

2010 ◽  
Vol 26-28 ◽  
pp. 1069-1074
Author(s):  
Hai Yu Huang ◽  
Wen Zhang
Keyword(s):  
Destination Image ◽  
System Evaluation ◽  
Destination Marketing ◽  
Fundamental Theory ◽  
Marketing System ◽  
Tourist Destination ◽  
Policy Makers ◽  
Evaluation Module

Researches on Destination Marketing System (DMS) now still have problems addressed both in the fundamental theory and operation practice. This paper paid much attention to the operation and evaluation of DMS, in which Tourist Destination Image was introduced to help design a new evaluation module added to the system. In this module, tourist responded to a survey on tourist destination image to be a reference for evaluation. Besides, supplementary means were also designed to make it reasonable for tourists. In this way, solutions for evaluation and adjusting destination promotion through DMS are raised for enterprises and policy makers.

Development and Design of Tourism Destination Marketing System

2013 ◽  
Vol 13 (23) ◽  
pp. 5564-5567
Author(s):  
Zhu Zhengjie ◽  
Tiantian Gao . ◽  
Changbo Shi .
Keyword(s):  
Destination Marketing ◽  
Tourism Destination ◽  
Marketing System
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