A Research on Destination Marketing System Evaluation: A Tourist Destination Image View

2010 ◽  
Vol 26-28 ◽  
pp. 1069-1074
Author(s):  
Hai Yu Huang ◽  
Wen Zhang
Keyword(s):  
Destination Image ◽  
System Evaluation ◽  
Destination Marketing ◽  
Fundamental Theory ◽  
Marketing System ◽  
Tourist Destination ◽  
Policy Makers ◽  
Evaluation Module

Researches on Destination Marketing System (DMS) now still have problems addressed both in the fundamental theory and operation practice. This paper paid much attention to the operation and evaluation of DMS, in which Tourist Destination Image was introduced to help design a new evaluation module added to the system. In this module, tourist responded to a survey on tourist destination image to be a reference for evaluation. Besides, supplementary means were also designed to make it reasonable for tourists. In this way, solutions for evaluation and adjusting destination promotion through DMS are raised for enterprises and policy makers.

Social Media as Information Sources and Their Influence on the Destination Image

2018 ◽  
pp. 265-283 ◽  
Author(s):  
María Pilar Martínez-Ruiz ◽  
Isabel Llodrá-Riera ◽  
Ana Isabel Jiménez-Zarco
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Information Sources ◽  
Destination Image ◽  
User Generated Content ◽  
Destination Marketing ◽  
Tourist Destination ◽  
Travel And Tourism ◽  
Tourism Destinations ◽  
Travel Decisions

Tourists use social media to share their experiences and obtain information about travel and tourism destinations. Information shared by tourists is different than information published by destination marketing organizations (DMOs) in the sense that it does not include formal messages and photographs. Some researchers have proven that user-generated content (UGC) through social media exerts an influence on the perceived image of a tourist destination and the motivations for visiting it. Tourists and travelers tend to use a combination of official and unofficial information to make travel decisions. Nowadays, there are still plenty of opportunities to advance destination image research using social media. With these ideas in mind, this chapter aims to review different types of Web 2.0 platforms and discuss their influence on destination image formation and sustainability perception.

scholarly journals Investigating the Image of the Bihor Tourist Destination among Romanians in the Context of Increasing Economic Indicators of Tourist Activity

2021 ◽  
Vol 13 (16) ◽  
pp. 9002
Author(s):  
Olimpia Ban ◽  
Adrian Hatos ◽  
Laurențiu Droj ◽  
Carmen Toderașcu
Keyword(s):  
Social Sciences ◽  
Brand Image ◽  
Age Groups ◽  
Destination Image ◽  
Public Image ◽  
Tourist Destination ◽  
Policy Makers ◽  
Dangerous Situation ◽  
Younger Age

The concept of tourism destination image is closely related to the brand image of the destination. A good public image of a certain location is the first step in establishing or enhancing the branding of that destination. The image of the destination can be a primary, secondary or global one, the latter incorporating the first two. The sustainability of a positive image of the destination is based on both positive secondary image and positive global image. The purpose of this research is to separately analyze the two types of images for a given tourist destination (Bihor, Romania) that has registered, in recent years, a remarkable increase in the number of visitors. The increase in the number of visitors was accompanied by a substantial increase in tourism revenues, which drew attention, both for the policy makers and researchers, to investigate how the image of this popular place is perceived. The research is based on a questionnaire-based survey applied on a sample of 607 persons, residents in Romania. The research method used was the questionnaire-based survey, which was applied between May and June 2020 on online city groups. The collected data were processed with IBM Statistical package for social sciences version 25 and the results show significant differences between the two types of images (secondary image and global image), a dangerous situation in the medium and long term for destination management. The nuances in the perception of the image of a destination based on the two types of respondents (who experienced and who did not experience the destination) can be explained by the aggressive strategy of promoting the tourist destination, but this is an inefficient strategy for younger age groups. The study allows us to formulate conclusions and to propose measures to correct the situation.

Perception of Inbound Tour Operators of India Towards Marketing Strategies of Ministry of Tourism

2019 ◽  
pp. 166-183
Author(s):  
S. S. Boora ◽  
Kusum ◽  
Megha Gupta
Keyword(s):  
Local Level ◽  
Marketing Strategies ◽  
Destination Image ◽  
Destination Marketing ◽  
Global Level ◽  
Tourist Destination ◽  
Planning Stage ◽  
Tourism Product ◽  
Key Stakeholders

With the increase in travel frequency at global level, destinations compete with each other to attract tourists. The tourists have a vast array of destinations to choose from. The destinations compete at global as well as regional level. These developments in tourism bring forth the importance of marketing for a destination. The destination marketing is generally undertaken by destination marketing organizations (DMOs) which operate at national, regional as well as local level in a country. In context of India, MOT (Ministry of Tourism, Government of India) undertakes the role of a DMO and is responsible for formulation and implementation of marketing strategies to promote India as a destination at global level. Further, it is imperative to understand the perception of other stakeholder about the marketing strategies of MOT in order to recognize the effectiveness of its marketing efforts. Being co-creator of destination image, inbound tour operators are considered as the key stakeholders at the destination. The objective of this chapter is to understand the perception Indian inbound tour operators towards the marketing strategies carried out by MOT. The data for the study was collected through structured questionnaire. The findings of the study indicated that inbound tour operators perceived marketing plans adopted by Ministry of tourism were effective to position India as a tourist destination at global level. At planning stage of strategy making for promoting India as tourist destination, MOT does not seek the opinion of inbound tour operators. It is suggested that MOT should involve inbound tour operators for drawing the marketing strategies for India as they are key seller for the tourism product.

scholarly journals An Examination Of The Challenges Involved In Distributing A Strong And Consistent Destination Image In The Marketing Of Tourism In Malaysia

2010 ◽  
Vol 9 (1) ◽  
Author(s):  
Grace Phang Ing ◽  
Janie Liew-Tsonis ◽  
Sharon Cheuk ◽  
Izyanti Awang Razli
Keyword(s):  
Destination Image ◽  
Destination Marketing ◽  
Destination Branding ◽  
Policy Makers ◽  
Travel Agents ◽  
Place Image ◽  
Key Issues ◽  
Future Of Marketing ◽  
Conflicting Messages ◽  
Depth Interviews

The future of marketing will be a battle of brands and destination branding is arguably the tourism industry’s biggest challenge (Pike, 2005). Marketing a destination consistently over time is critical to the success of destination marketing organisations (DMOs) and destination marketing companies (DMCs). However, media and market proliferation and clusterisation creates a high risk of contrary and confusing messages. This research paper reports on the findings of a two year study on the promotion of transportation in tourism development in Malaysia which examined the challenges involved in distributing a strong and consistent image of a destination.  Key issues identified include the complexity of relationships which co-exist in the marketing of a tourism destination, its place image and conflicting messages.  A qualitative approach to in-depth interviews was conducted with key respondents who were policy makers, tour and travel agents, non-government organisations, and residents in Malaysia.  The empirical evidence has shown that policy makers in Government, although receptive to the promotion of tourism, are not entirely aware of the roles each is involved in the distribution of a strong and consistent image of place in the marketing of tourism in Malaysia.

scholarly journals Perceived destination image of Poland: an analysis based on Ukrainian and Russian perceptions

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Wioletta Kamińska ◽  
Mirosław Mularczyk ◽  
Magdalena Chrapek ◽  
Lidiya Dubis ◽  
Marta Malska ◽  
...  
Keyword(s):  
Past Experience ◽  
T Test ◽  
Destination Image ◽  
Destination Marketing ◽  
Tourist Destination ◽  
Future Directions ◽  
Managerial Implications ◽  
Student’S T ◽  
Alpha Index ◽  
Student’S T Test

Abstract The purpose of this article is to compare the perceived destination image of Poland as seen by Russians and Ukrainians. This study contributes to understanding the process of how the image of a destination is shaped, the new contribution being the comparison of the image of Poland as perceived by visitors and non-visitors of two nations, which until 1991 were a part of one state. The study is based on a questionnaire consisting of 16 statements on the perceived destination image of Poland. A 5-point Likert scale was used in the survey. A total of 710 people were examined, including 348 Russians and 362 Ukrainians. The reliability of the survey was assessed using Cronbach's alpha index. The hypotheses verification, using Student's t-test, showed that Russians and Ukrainians perceived Poland as an attractive country in terms of tourism. No major differences between Russians and Ukrainians were observed in the perception of Poland as a tourist destination. Moreover, no influence of past experience was noted on the shaping of the perceived destination image of Poland. Additionally, some managerial implications of significant relevance to destination marketing are discussed, and future directions for research are outlined.

A Cohesive Analysis of Factors Affecting the Tourist Destination Image of Delhi

2015 ◽  
Vol 1 (2) ◽  
Author(s):  
Usha Arora ◽  
Deepti Dabas Hazarika
Keyword(s):  
National Income ◽  
Destination Image ◽  
Pertinent Literature ◽  
Tourist Destination ◽  
Factors Affecting ◽  
Tourism Marketing ◽  
The World ◽  
National Capital ◽  
Destination Management Organizations ◽  
The City

Economies all over the world are moving towards a focus on services. Tourism has emerged as a major contributor to economies all over the world. This is why specific focus is being placed on tourism, as Destination Management Organizations (DMOs) concentrate their efforts on tourism. India has been one of the countries where the share of tourism in national income has steadily been increasing. As the national capital, the city of Delhi has a major role to play in the tourist inflow to the country, as well as within the country. Successful tourism marketing requires that the concepts of tourist destination and underlying factors are comprehended in detail. An analysis of the available, pertinent literature on the area shows the manner in which numerous factors come together to form the image of a tourist destination. In fact, it needs to be understood that image formation may be done differently for different consumers. This further necessitates a detailed study of the factors influencing tourist destination image.

scholarly journals Social Trust, Safety and the Choice of Tourist Destination

2016 ◽  
Vol 4 (1) ◽  
pp. 1 ◽  
Author(s):  
Susanne Jensen ◽  
Gert Tinggaard Svendsen
Keyword(s):  
Legal System ◽  
Social Trust ◽  
Public Spaces ◽  
Informal Institutions ◽  
Destination Choice ◽  
Control Mechanisms ◽  
Formal Institutions ◽  
Tourist Destination ◽  
Policy Makers ◽  
Police Authority

Does social trust influence safety and tourists’ destination choice? Our claim is that the roots of safety may take two forms: either formal institutions or informal institutions. Formal institutions concern how society can build up control mechanisms through the legal system, police authority and military. The problem is that high visibility of police and military in public spaces may give the tourist the impression of an unsafe and insecure destination. Instead, social trust through self-enforcements of social norms for behaviour may be important because the informal institutions guarantee the safety of tourists (and locals) without signalling a problem with safety. Building social trust may further enhance the feeling of safety and thereby attract even more tourists. Thus, our trust-safety theory may guide the active use of social trust by tourist officials and policy makers.

scholarly journals The Influence of Destination Image on Tourist Intention and Decision to Visit Tourist Destination (A Case Study of Pemuteran Village in Buleleng, Bali, Indonesia)

2017 ◽  
Vol 1 (1) ◽  
pp. 81 ◽  
Author(s):  
Ni Wayan Marsha Satyarini ◽  
Myrza Rahmanita ◽  
Sakchai Setarnawat
Keyword(s):  
Local Government ◽  
Significant Influence ◽  
Natural Environment ◽  
Quantitative Method ◽  
Local Communities ◽  
Destination Image ◽  
Sampling Techniques ◽  
Tourist Destination ◽  
Independent Variable

This study examines the effects of the destination image to tourist intention and decision to visit tourism destination in Pemuteran Village, Bali. Destination image is an independent variable, tourist intention to visit serves as an intervening variable and decision to visit is a dependent variable. Explanatory research with quantitative method is employed. The number of sample is 112 respondents. Purposive sampling techniques is applied with criteria of Pemuteran village tourists. Data are collected with questionnaires and processed with path analysis. These results indicate that the variable destination image has a direct and significant effect on tourist intention to visit by 11.3%. Variable destination image has a direct and significant influence on the decision to visit by 37.5%. Variable tourist intention to visit has been direct and significant influence on the decision to visit amounted to 16.2%. Based on these results, Pemuteran village should keep trying to build a positive image and to improve the communication between the local government and local communities to strengthen cooperation to improve the natural environment in Pemuteran village.

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