Data mining pattern valuation in apparel industry E-commerce cloud

Data mining can be used to make modeling for individual learner's usage record, combining with learner's basic information to make analysis of his habits, personal preferences to provide personalized service for the learner. At the same time by collecting and counting learners’ recent access information in micro course platform to analyse the learning content, compare and match with mining pattern, and to sort according to the matching degree, forecasting the most possible knowledge for the learner in the next step, attaching sorting result to the end of the learner’s requested page, for the learning content recommendation consequently, etc. Paper mainly introduced the specific application of data mining in micro course platform BBS. Key words: data mining, micro courses, personalized recommendation

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Research on the Relationship between Marketing Strategy and Brand Development of Apparel Companies Based on Data Mining Technology

E3S Web of Conferences ◽

10.1051/e3sconf/202127501062 ◽

2021 ◽

Vol 275 ◽

pp. 01062

Author(s):

Yinan Sun

Keyword(s):

Data Mining ◽

Marketing Strategy ◽

Apparel Industry ◽

Marketing Plan ◽

Mining Technology ◽

Brand Development ◽

Brand Marketing ◽

Apparel Companies ◽

The Relationship ◽

China’S Economy

The apparel industry is an important part of China’s economy and an important industry that drives the continuous improvement of national living standards. As the size of China’s internal market continues to expand, competition in the apparel industry has become increasingly fierce, making the development of apparel companies face huge challenges. For apparel companies, establishing a brand style that is unique and effective in attracting consumers, along with a sound brand marketing strategy, is a must for apparel companies to survive. This paper takes Company X, which is engaged in the apparel industry, as an example, and firstly analyses Company X’s brand marketing, then introduces data mining technology to analyse the relationship between Company X’s marketing strategy and brand development in view of the shortcomings of Company X’s brand marketing, and finally proposes a corresponding brand marketing strategy in order to provide a reference for the formulation of Company X’s brand marketing plan and promote the development of the apparel industry.

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