The concept of utility became rightfully recognized in economic theory with
the introduction of decreasing marginal utility. However a question that
arises is: does an increasing consumption of goods always and without
exception lead to diminishing marginal utility? It is quite possible that in
some cases marginal utility of goods and services actually increases. If
this fact is true, it might additionally strengthen the utility theory and
make it applicable in numerous cases of economic and social reality. This
paper uses the example of the utility of studying at university (i.e. the
utility of university examinations), and tries to add a few arguments in
favour of the statement that the law of increasing utility exists.