Abstract: This paper aims to investigate the recent trend of the use of project evaluation techniques based on opinions of financial managers in Thai firms. The research uses a questionnaire built on a Sense and Respond (S&R) method called Critical Factors Index (CFI). It examines the trend using such CFI terms as importance, experiences, expectations, gaps, deviations and direction of development. The results show several critical areas for improvement needed including customer perspective and the traditional use of payback technique for project evaluation in the firm. The results also show that the needed improvement is more critical in small firms than in medium and large firms. The results further show that the improvement needed is more critical for merchandizing firms than for manufacturing and service firms.
Project Evaluation Trend in Thailand Based on Critical Factors Index
