Theory of Consumption Values in Consumer Behavior Research: A Review and Future Research Agenda

Author(s):  
Ceyda Tanrikulu
2018 ◽  
Vol 35 (6) ◽  
pp. 577-587 ◽  
Author(s):  
Paula Dootson ◽  
Kim A. Johnston ◽  
Ian Lings ◽  
Amanda Beatson

Purpose Deviant consumer behavior (DCB) has serious negative effects on organizations, employees and other customers. While research to date has largely focused on understanding why consumers engage in deviant behaviors, less focus has been placed on exploring how to deter them. This paper aims to shift the conversation from research exploring why consumers engage in deviant behaviors to understanding how DCB could be deterred. Design/methodology/approach In this conceptual paper, a research agenda of deterrence tactics is provided with associated propositions to guide future research in the field of DCB. Findings A deterrence–neutralization–behavior (DNB) framework is proposed to underpin the seven deterrence tactics outlined in this research agenda. The DNB framework illustrates the positive relationship between neutralization techniques and engagement in DCB, because the techniques reduce the level of cognitive dissonance associated with performing a deviant act beyond an individual’s deviance threshold. The framework adds a new proposed moderating role of deterrence tactics. Deterrence tactics are mechanisms that will reintroduce cognitive dissonance, previously reduced through a neutralization technique, by presenting the consumer with a competing piece of information that challenges their attitudes, beliefs or behavior. Therefore, the authors propose that certain deterrence tactics could diminish the positive effect of different neutralization techniques on DCB if the tactics challenge the justifications consumers are using to excuse their actions – subsequently reintroducing cognitive dissonance. Practical implications Practically, this paper is the next step in an effort to provide evidence-based solutions for managers seeking to reduce the negative impact that deviance has on the organization. Originality/value To date, research has focused on understanding why DCB occurs with limited attention on how it can be deterred. The value in this paper is in proposing a series of deterrence tactics that are theoretically matched to established antecedents and neutralization techniques associated with DCB. Overall, this paper provides a future research agenda with propositions to build knowledge on effective deterrence tactics for curbing instances of DCB.


Author(s):  
Julian Ramirez Angulo ◽  
◽  
Juan Carlos Londoño Roldán ◽  

The purpose of this chapter is to become a guide for future research agenda that allows researchers in marketing and other disciplines to find a way to drive research studies in consumer behavior. The text provides an interpretative analysis of the latest editorials, reviews and research articles published in top-tier consumer research journals. Journals such as the International Journal of Consumer Studies, Journal of Consumer Affairs, Journal of Consumer Behavior, Journal of Consumer Culture, Journal of Consumer Psychology, Journal of Consumer Research, and Psychology & Marketing among others were selected to offer a broad view of the challenges and research opportunities in this growing research area. Analyzed papers have been grouped by common topics into five theoretical streams (homoeconomicus, psychodynamic, behavioral, cognitive, and humanistic) and two methodological perspectives (positivist, interpretive). Results suggest strong affinity in recent papers to cognitive-humanistic-interpretive research focus, with online consumer behavior, transformative and culture consumer behavior and green consumption as main and commonly treated topics. Conclusions and future perspectives on consumer behavior research are, also presented.


2019 ◽  
Vol 50 (5-6) ◽  
pp. 292-304 ◽  
Author(s):  
Mario Wenzel ◽  
Marina Lind ◽  
Zarah Rowland ◽  
Daniela Zahn ◽  
Thomas Kubiak

Abstract. Evidence on the existence of the ego depletion phenomena as well as the size of the effects and potential moderators and mediators are ambiguous. Building on a crossover design that enables superior statistical power within a single study, we investigated the robustness of the ego depletion effect between and within subjects and moderating and mediating influences of the ego depletion manipulation checks. Our results, based on a sample of 187 participants, demonstrated that (a) the between- and within-subject ego depletion effects only had negligible effect sizes and that there was (b) large interindividual variability that (c) could not be explained by differences in ego depletion manipulation checks. We discuss the implications of these results and outline a future research agenda.


2021 ◽  
Vol 54 (3) ◽  
pp. 1-28
Author(s):  
Jun Huang ◽  
Debiao He ◽  
Mohammad S. Obaidat ◽  
Pandi Vijayakumar ◽  
Min Luo ◽  
...  

Voting is a formal expression of opinion or choice, either positive or negative, made by an individual or a group of individuals. However, conventional voting systems tend to be centralized, which are known to suffer from security and efficiency limitations. Hence, there has been a trend of moving to decentralized voting systems, such as those based on blockchain. The latter is a decentralized digital ledger in a peer-to-peer network, where a copy of the append-only ledger of digitally signed and encrypted transactions is maintained by each participant. Therefore, in this article, we perform a comprehensive review of blockchain-based voting systems and classify them based on a number of features (e.g., the types of blockchain used, the consensus approaches used, and the scale of participants). By systematically analyzing and comparing the different blockchain-based voting systems, we also identify a number of limitations and research opportunities. Hopefully, this survey will provide an in-depth insight into the potential utility of blockchain in voting systems and device future research agenda.


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