In the recent studies of half century, purchasing power and spending has been at the center of attention for academicians. Since consumption is directly related to purchasing power so, any issue that is not related to market did not become the part of consumer studies. In this era of consumption driven society, very few studies has addressed the issue of moderate consumption or responsible consumption where living with less is way the life and minimalism is a new status symbol. The current study aims to identify the antecedents of responsible consumption. It further examine the role of responsible consumption in consumer well-being.