Consumer Behavior Research: Theoretical and Methodological Paradigms Trending

2020 ◽  
pp. 77-115
Author(s):  
Julian Ramirez Angulo ◽  
◽  
Juan Carlos Londoño Roldán ◽  
Keyword(s):  
Consumer Behavior ◽  
Consumer Research ◽  
Research Agenda ◽  
Research Area ◽  
Future Research ◽  
Future Perspectives ◽  
Green Consumption ◽  
Online Consumer Behavior ◽  
Future Research Agenda ◽  
Online Consumer

The purpose of this chapter is to become a guide for future research agenda that allows researchers in marketing and other disciplines to find a way to drive research studies in consumer behavior. The text provides an interpretative analysis of the latest editorials, reviews and research articles published in top-tier consumer research journals. Journals such as the International Journal of Consumer Studies, Journal of Consumer Affairs, Journal of Consumer Behavior, Journal of Consumer Culture, Journal of Consumer Psychology, Journal of Consumer Research, and Psychology & Marketing among others were selected to offer a broad view of the challenges and research opportunities in this growing research area. Analyzed papers have been grouped by common topics into five theoretical streams (homoeconomicus, psychodynamic, behavioral, cognitive, and humanistic) and two methodological perspectives (positivist, interpretive). Results suggest strong affinity in recent papers to cognitive-humanistic-interpretive research focus, with online consumer behavior, transformative and culture consumer behavior and green consumption as main and commonly treated topics. Conclusions and future perspectives on consumer behavior research are, also presented.

A Critical Review of Online Consumer Behavior

2011 ◽  
pp. 262-279 ◽  
Author(s):  
Christy M.K. Cheung
Keyword(s):  
Consumer Behavior ◽  
Theoretical Model ◽  
Critical Review ◽  
Research Agenda ◽  
Research Area ◽  
Integrative Model ◽  
Review Of The Literature ◽  
Online Consumer Behavior ◽  
The Past ◽  
Online Consumer

The topic of online consumer behavior has been examined under various contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical model is found in this research area. In view of this, we provide an exhaustive review of the literature and propose an integrative model of online consumer behavior so as to analyze the online consumer behavior in a systematic way. This proposed framework not only provides us with a cohesive view of online consumer behavior, but also serves as a salient guideline for researchers in this area. We conclude our paper with a research agenda for the study of online consumer behavior.

Understanding the Reasons for Gender Difference in Online Information Processing of Consumers

2019 ◽  
pp. 230-252
Author(s):  
Ceyda Tanrikulu
Keyword(s):  
Gender Differences ◽  
Information Processing ◽  
Consumer Behavior ◽  
Gender Difference ◽  
Theoretical Perspective ◽  
Future Research ◽  
Online Information ◽  
Strategic Decisions ◽  
Online Consumer Behavior ◽  
Online Consumer

This chapter aims to provide proposals about understanding the gender difference in online information processing that have been developed based on the theories and the findings of the current research. Major findings in the literature indicate the gender difference in online information processing. This chapter can be used to help gain insight about the online consumer behavior based on gender approach by presenting theoretical perspective, providing basis for future research, enrich the understanding about gender differences in online information processing, and to give suggestion for implications requiring strategic decisions.

A Critical Review of Online Consumer Behavior

2008 ◽  
pp. 2038-2055 ◽  
Author(s):  
Christy M.K. Cheung ◽  
Gloria W.W. Chan ◽  
Moez Limayem
Keyword(s):  
Consumer Behavior ◽  
Empirical Research ◽  
Critical Review ◽  
Research Agenda ◽  
Theoretical Framework ◽  
Integrative Model ◽  
Future Studies ◽  
Online Consumer Behavior ◽  
The Past ◽  
Online Consumer

Empirical research on online consumer theory has been examined under diverse contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical framework is found in this area. In view of this, this study attempts to provide an exhaustive review of prior theoretical literature and to provide an integrative model of online consumer behavior. This framework not only provides us with a cohesive view of online consumer behavior, but also serves as a salient guideline for researchers in this area. The paper is concluded with a research agenda for future studies.

A Meta-Analysis Approach toward the Development of an Integrative Framework for Online Consumer Behavior Research

2004 ◽  
pp. 69-101
Author(s):  
Khawaja A. Saeed ◽  
Yujong Hwang ◽  
Mun Y. Yi
Keyword(s):  
Consumer Behavior ◽  
Meta Analysis ◽  
Current Status ◽  
Bibliographic Databases ◽  
Future Research ◽  
Online Consumer Behavior ◽  
Integrative Framework ◽  
Comprehensive Picture ◽  
Online Consumer ◽  
Shopping Enjoyment

The recent failure of a large number of e-tail companies epitomizes the challenges of operating through virtual channels and underscores the need to better understand key drivers of online consumer behavior. The objective of this study was to provide a comprehensive review of the extant information systems (IS) literature related to online consumer behavior and integrate the literature, in order to enhance our knowledge of consumer behavior in electronic markets and provide clear directions for future research. Forty-two studies published in major IS journals were located via computer searches of large bibliographic databases (UMI-Proquest and ScienceDirect) and by scanning journals manually. We group these studies into three categories of web use, online purchase, and post-purchase behavior, and describe important predictors identified by those studies for each category. We also conducted a meta-analysis to quantify the interrelationships between the study variables that appeared multiple times across studies. We then introduce a framework, which integrates research findings across studies, to develop a coherent and comprehensive picture of the online consumer behavior research conducted in the IS field. The integrative framework proposes system quality, information quality, service quality, and vendor and channel characteristics as key factors that impact online consumer behavior, achieving their effects by altering the perceptions of usefulness, ease of use, trust, and shopping enjoyment. Consumer characteristics and social context variables are also included in the framework. Future research directions are identified to advance the current status of knowledge and stimulate further research.

Tactics to deter deviant consumer behavior: a research agenda

2018 ◽  
Vol 35 (6) ◽  
pp. 577-587 ◽  
Author(s):  
Paula Dootson ◽  
Kim A. Johnston ◽  
Ian Lings ◽  
Amanda Beatson
Keyword(s):  
Consumer Behavior ◽  
Cognitive Dissonance ◽  
Research Agenda ◽  
Negative Impact ◽  
Future Research ◽  
Limited Attention ◽  
Content Type ◽  
Deviant Behaviors ◽  
Future Research Agenda ◽  
Neutralization Techniques

Purpose Deviant consumer behavior (DCB) has serious negative effects on organizations, employees and other customers. While research to date has largely focused on understanding why consumers engage in deviant behaviors, less focus has been placed on exploring how to deter them. This paper aims to shift the conversation from research exploring why consumers engage in deviant behaviors to understanding how DCB could be deterred. Design/methodology/approach In this conceptual paper, a research agenda of deterrence tactics is provided with associated propositions to guide future research in the field of DCB. Findings A deterrence–neutralization–behavior (DNB) framework is proposed to underpin the seven deterrence tactics outlined in this research agenda. The DNB framework illustrates the positive relationship between neutralization techniques and engagement in DCB, because the techniques reduce the level of cognitive dissonance associated with performing a deviant act beyond an individual’s deviance threshold. The framework adds a new proposed moderating role of deterrence tactics. Deterrence tactics are mechanisms that will reintroduce cognitive dissonance, previously reduced through a neutralization technique, by presenting the consumer with a competing piece of information that challenges their attitudes, beliefs or behavior. Therefore, the authors propose that certain deterrence tactics could diminish the positive effect of different neutralization techniques on DCB if the tactics challenge the justifications consumers are using to excuse their actions – subsequently reintroducing cognitive dissonance. Practical implications Practically, this paper is the next step in an effort to provide evidence-based solutions for managers seeking to reduce the negative impact that deviance has on the organization. Originality/value To date, research has focused on understanding why DCB occurs with limited attention on how it can be deterred. The value in this paper is in proposing a series of deterrence tactics that are theoretically matched to established antecedents and neutralization techniques associated with DCB. Overall, this paper provides a future research agenda with propositions to build knowledge on effective deterrence tactics for curbing instances of DCB.

scholarly journals Network Brokerage: An Integrative Review and Future Research Agenda

2020 ◽  
Vol 46 (6) ◽  
pp. 1092-1120 ◽  
Author(s):  
Seok-Woo Kwon ◽  
Emanuela Rondi ◽  
Daniel Z. Levin ◽  
Alfredo De Massis ◽  
Daniel J. Brass
Keyword(s):  
Research Agenda ◽  
Research Area ◽  
Future Research ◽  
Important Research ◽  
Research Gaps ◽  
Comprehensive Review ◽  
Research Areas ◽  
Future Research Agenda ◽  
And Behavior ◽  
Over Time

Network brokerage research has grown rapidly in recent decades, spanning the boundaries of multiple social science disciplines as well as diverse research areas within management. Accordingly, we take stock of the literature on network brokerage and provide guidance on ways to move this burgeoning research area forward. We provide a comprehensive review of this literature, including crucial dimensions of the concept itself in terms of brokerage structure and behavior, a set of key categories of factors surrounding the brokerage concept (antecedents, outcomes, and moderators), and an overview of brokerage dynamics over time. We use these dimensions and categories to depict network brokerage’s theoretical and empirical underpinnings as well as evaluate prior research efforts. In so doing, we offer a means to summarize and synthesize this large, interdisciplinary literature, identify important research gaps, and offer promising directions for future research.

Human resource analytics: a review and bibliometric analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yusra Qamar ◽  
Taab Ahmad Samad
Keyword(s):  
Content Analysis ◽  
Human Resource ◽  
Bibliometric Analysis ◽  
Research Agenda ◽  
Research Area ◽  
Future Research ◽  
Content Type ◽  
Future Research Agenda ◽  
Current State ◽  
The Future

PurposeThis paper aims to identify the current research trends and set the future research agenda in the area of human resource (HR) analytics by an extensive review of the existing literature. The paper aims to capture state of the art and develop an exhaustive understanding of the theoretical foundations, concepts and recent developments in the area.Design/methodology/approachA portfolio of 125 articles collected from the Scopus database was systematically analyzed using a two-tier method. First, the evolution, current state of the literature and research clusters are identified using bibliometric techniques. Finally, using content analysis, the research clusters are studied to develop the future research agenda.FindingsBased on the bibliometric analysis, network analysis and content analysis techniques, this study provides a comprehensive review of the existing literature. The study also highlights future research themes by identifying knowledge gaps based on content analysis of research clusters.Research limitations/implicationsThe evolution and the current state of the HR analytics literature are presented. Some specific research questions are also provided to help future research.Originality/valueThis study enriches the literature of HR analytics by integrating bibliometric analysis and content analysis to develop a more systematic and exhaustive understanding of the research area. The findings of this study may assist fellow researchers in furthering their research in the identified research clusters.

The Limits of Ego Depletion

2019 ◽  
Vol 50 (5-6) ◽  
pp. 292-304 ◽  
Author(s):  
Mario Wenzel ◽  
Marina Lind ◽  
Zarah Rowland ◽  
Daniela Zahn ◽  
Thomas Kubiak
Keyword(s):  
Research Agenda ◽  
Statistical Power ◽  
Interindividual Variability ◽  
Ego Depletion ◽  
Crossover Design ◽  
Effect Sizes ◽  
Future Research ◽  
Future Research Agenda ◽  
Depletion Effect ◽  
Within Subjects

Abstract. Evidence on the existence of the ego depletion phenomena as well as the size of the effects and potential moderators and mediators are ambiguous. Building on a crossover design that enables superior statistical power within a single study, we investigated the robustness of the ego depletion effect between and within subjects and moderating and mediating influences of the ego depletion manipulation checks. Our results, based on a sample of 187 participants, demonstrated that (a) the between- and within-subject ego depletion effects only had negligible effect sizes and that there was (b) large interindividual variability that (c) could not be explained by differences in ego depletion manipulation checks. We discuss the implications of these results and outline a future research agenda.

Sign in / Sign up

Export Citation Format

Share Document