COMPETITION OR PREDATION? CONSUMER COORDINATION, STRATEGIC PRICING AND PRICE FLOORS IN NETWORK MARKETS*

2005 ◽  
Vol 53 (2) ◽  
pp. 203-231 ◽  
Author(s):  
Joseph Farrell ◽  
Michael L. Katz
Keyword(s):  
Strategic Pricing ◽  
Network Markets

Strategic Pricing in Volatile Markets

2018 ◽  
Author(s):  
Sebastian Gryglewicz ◽  
Aaron Kolb
Keyword(s):  
Strategic Pricing

scholarly journals The Integrated Networks Model: Explaining Resource Allocations in Network Markets

2003 ◽  
Vol 67 (1) ◽  
pp. 29-45 ◽  
Author(s):  
Judy K. Frels ◽  
Tasadduq Shervani ◽  
Rajendra K. Srivastava
Keyword(s):  
Resource Allocation ◽  
Value Added ◽  
Information Technology Professionals ◽  
Integrated Networks ◽  
Windows Nt ◽  
Proposed Model ◽  
Network Markets ◽  
Business Customers ◽  
The Relationship ◽  
Allocation Decisions

The last decade has witnessed a shift from a focus on the value created by a single firm and product to an examination of the value created by networks of firms (or product ecosystems) in which assets are comingled with external entities. The authors examine these market-based assets in the context of network markets and propose an Integrated Networks model in which three types of networks—user, complements, and producer—add value or enhance the attractiveness of the associated focal product. The authors empirically test the proposed model by surveying information technology professionals on their resource allocation decisions regarding the Unix and Windows NT operating systems. The findings suggest that the value added by these three networks is significantly and positively associated with resources allocated by business customers to competing products. The results also show that the three networks mediate the relationship between stand-alone product performance and resource allocation.

Facts or gut feelings: analysis of external pricing antecedents for SMEs in Germany

2018 ◽  
Vol 25 (6) ◽  
pp. 886-901
Author(s):  
Lars Hendrik Achterberg ◽  
Maktoba Omar ◽  
Ambisisis Ambituuni ◽  
Oliver Roll
Keyword(s):  
Information Acquisition ◽  
Large Scale ◽  
Positive Impact ◽  
Small And Medium Enterprises ◽  
Theory Development ◽  
Knowledge Generation ◽  
Content Type ◽  
Strategic Pricing ◽  
Gut Feelings ◽  
Medium Enterprises

Purpose The purpose of this paper is to analyse the external antecedents of pricing information acquisition in an integrative manner. The study develops understanding of determinants of information acquisition as a crucial prerequisite of successful pricing strategies within German small and medium enterprises (SMEs). Design/methodology/approach A large scale survey of sampled 2,542 SMEs was conducted. A total of 220 questionnaires were completed, reflecting a response rate of 9 per cent. This was acceptable considering the sensitivity of pricing issues. A final sample of 173 usable questionnaires were obtained. Findings The result indicates that external antecedents of pricing information acquisition practices have a positive impact on SME pricing performance, and pricing performance is positively related to firm performance. Practical implications The study indicates that external antecedents of pricing information acquisition are strategic pricing capabilities, which should receive attention by SME managers. Originality/value This study bridges significant obstacle to knowledge generation and theory development of the important issues of pricing information acquisition in SMEs.

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