How can we measure the creative economy? The Cunningham Project

In this short essay, I discuss the challenges in measuring the creative economy and Stuart Cunningham's critical contributions to methodology and scholarship in this area, from his foundational work on the Creative Trident and his influence on the Dynamic Mapping to his ongoing conceptual contributions, as in his work on creative industries as social network markets. These contributions remain vital worldwide today, as controversies continue to rage on what sectors are a legitimate focus for industrial policy.

Time-Aware Learning Framework for Over-The-Top Consumer Classification Based on Machine- and Deep-Learning Capabilities

With the widespread use of over-the-top (OTT) media, such as YouTube and Netflix, network markets are changing and innovating rapidly, making it essential for network providers to quickly and efficiently analyze OTT traffic with respect to pricing plans and infrastructure investments. This study proposes a time-aware deep-learning method of analyzing OTT traffic to classify users for this purpose. With traditional deep learning, classification accuracy can be improved over conventional methods, but it takes a considerable amount of time. Therefore, we propose a novel framework to better exploit accuracy, which is the strength of deep learning, while dramatically reducing classification time. This framework uses a two-step classification process. Because only ambiguous data need to be subjected to deep-learning classification, vast numbers of unambiguous data can be filtered out. This reduces the workload and ensures higher accuracy. The resultant method provides a simple method for customizing pricing plans and load balancing by classifying OTT users more accurately.

Two-sided market as technological template for exhibition business model

Purpose of the study – to form two-sided network market on discrete sequence of thematically identical short-term periodic trade shows. Methods of the investigation are based on the theory of two-sided markets, the theory of industry markets and entrepreneurship, management theory, logistics theory, the theory of systems. Results of the investigation: process model was developed for transforming plat-form's resources and its parties into intermediary services of exhibition organizer; exhibition market was proved to belong to the category of Rochet & Tirole markets; toolkit of two-sided markets theory was used to develop the concept of value creation management in exhibition market network; features of logistics support for exhibition business were analyzed. All these findings lay foundations of exhibition two-sided network markets theory, created to provide methodological support for exhibition business.

COMPLEMENTORS’ DECISIONS ON PARTNERSHIP RETENTION IN MARKETS WITH NETWORK EXTERNALITIES

Complementors are likely to review and assess the dynamics of technology platforms in their quest for raising future revenues while attempting to minimize switching costs in their partnership retention decisions. This study aims to investigate the factors that complementors employ in assessing their current partnerships in markets with network externalities. Survey data was collected from the chief-level executives of complementors in software industries. The results show that network size of partner’s technologies and complementors’ technological compatibility positively influence partnership retention. Complementors’ technological lock-in positively moderates the relationship between network size and partnership retention. Technological uncertainty of partner’s technologies negatively moderates the relationship among network size, technological lock-in, and partnership retention. But it positively moderates the relationship among complementors’ technological compatibility, technological lock-in, and partnership retention. While incorporating the aspects of network externality and path dependence in technology development into the inter-firm relationship literature, this study contributes to reconciling the possible opposing explanations of their roles, and adds new insights for understanding relationship stability in uncertain network markets.

Creative destruction in the screen industries and implications for policy

This article traverses aspects of a personal journey of a humanities scholar, trained in traditional disciplines of textual analysis and aesthetic appreciation, working with evolutionary economics. Reflecting on a 2008 article for the Journal of Cultural Economics that hypothesised the importance of social network markets as a new definition of creative industries, the article notes how remarkably this had come to pass, with the emergence of social media entertainment. This new industry is based on previously amateur creators engaging in content innovation and media entrepreneurship across multiple social media platforms to aggregate global fan communities and incubate their own media brands. The implications of social media entertainment for screen policy, both through cultural and industry agency support and through regulation and programme innovation, are explored internationally as well as in the context of the current Australian Content and Children’s Review.