Recency Versus Repetition Priming Effects of Cigarette Warnings on Nonsmoking Teenagers: The Moderating Effects of Cigarette-Brand Familiarity

2009 ◽  
Vol 39 (3) ◽  
pp. 656-682 ◽  
Author(s):  
Lalla Ilhame Sabbane ◽  
François Bellavance ◽  
Jean-Charles Chebat
Keyword(s):  
Repetition Priming ◽  
Moderating Effects ◽  
Priming Effects ◽  
Brand Familiarity ◽  
Cigarette Brand

Inflectional and Derivational Morphology in the Mental Lexicon: Symmetries and Asymmetries in Repetition Priming

1992 ◽  
Vol 44 (2) ◽  
pp. 373-390 ◽  
Author(s):  
H. Schriefers ◽  
A. Friederici ◽  
P. Graetz
Keyword(s):  
Repetition Priming ◽  
Mental Lexicon ◽  
Derivational Morphology ◽  
Lexical Organization ◽  
Priming Effects ◽  
Priming Paradigm ◽  
Complex Forms ◽  
Complex Words ◽  
Prime Target

Using a repetition priming paradigm, the interrelations between morphologically related words in the mental lexicon were examined in two experiments. In contrast to most previous studies, in which morphologically complex words occur as primes and stems as targets, derivationally and inflectionally complex forms were fully crossed in prime–target pairs. Experiment 1 showed asymmetries in the pattern of priming effects between different inflectional forms of German adjectives. Such asymmetries are problematic for any theory that assumes that all members of an inflectional paradigm share one entry in the mental lexicon. Experiment 2 contrasted derivational and inflectional variants of the same stems used in Experiment 1. Once again, there were same clear asymmetries in the pattern of priming effects. The implications of these results for models of lexical organization of inflectional and derivational morphology are discussed.

Repetition priming effects dissociate between miniature eye movements and induced gamma-band responses in the human electroencephalogram

2013 ◽  
Vol 38 (3) ◽  
pp. 2425-2433 ◽  
Author(s):  
Uwe Hassler ◽  
Uwe Friese ◽  
Ulla Martens ◽  
Nelson Trujillo-Barreto ◽  
Thomas Gruber
Keyword(s):  
Eye Movements ◽  
Repetition Priming ◽  
Gamma Band ◽  
Priming Effects ◽  
Human Electroencephalogram

Repetition priming of face recognition

1987 ◽  
Vol 39 (2) ◽  
pp. 193-210 ◽  
Author(s):  
Andrew W. Ellis ◽  
Andrew W. Young ◽  
Brenda M. Flude ◽  
Dennis C. Hay
Keyword(s):  
Face Recognition ◽  
Repetition Priming ◽  
Body Shape ◽  
Prior Exposure ◽  
Partial Replication ◽  
Priming Effects ◽  
Physical Similarity ◽  
The Face

Three experiments investigating the priming of the recognition of familiar faces are reported. In Experiment 1, recognizing the face of a celebrity in an “Is this face familiar?” task was primed by exposure several minutes earlier to a different photograph of the same person, but not by exposure to the person's written name (a partial replication of Bruce and Valentine, 1985). In Experiment 2, recognizing the face of a personal acquaintance was again primed by recognizing a different photograph of their face, but not by recognizing the acquaintance from that person's body shape, clothes etc. Experiment 3 showed that maximum repetition priming is obtained from prior exposure to an identical photograph of a famous face, less from a similar photograph, and least (but still significant) from a dissimilar photograph. We argue that repetition priming is a function of the degree of physical similarity between two stimuli and that lack of priming between different stimulus types (e.g., written names and faces, or bodies and faces) may be attributable to lack of physical similarity between prime and test stimuli. Repetition priming effects may be best explained by some form of “instance-based” model such as that proposed by McClelland and Rumelhart (1985).

When do high prices lead to purchase intention? Testing two layers of moderation effects

2019 ◽  
Vol 31 (5) ◽  
pp. 1516-1531 ◽  
Author(s):  
Junghwa Son ◽  
Byoungho Ellie Jin
Keyword(s):  
Purchase Intention ◽  
Price Fairness ◽  
Moderating Effects ◽  
Content Type ◽  
Leisure Class ◽  
Brand Familiarity ◽  
Perceived Price ◽  
Willingness To Purchase ◽  
Perceived Price Fairness ◽  
The Relationship

Purpose Most marketing practices assume that consumers will buy when prices are low. This assumption, however, may not always hold true. Employing equity theory and Veblen’s theory of the leisure class, this study tested two moderating effects to ascertain the relationship between perceived price and purchase intention. The purpose of this paper is threefold: first, to examine the relationship between perceived price and willingness to purchase; second, to discover the effects of two moderators (perceived price fairness and vanity) on this relationship; and third, to compare how these moderating effects differ by consumers’ brand familiarity. Design/methodology/approach A total of 287 usable data sets were collected from college students in the southeastern region of the USA. Findings The findings showed no negative relationship between perceived price and willingness to purchase. Only perceived price fairness was found to moderate the perceived price–purchase intention relationship. Furthermore, the moderating effect of price fairness was only confirmed in the high brand familiarity group, while the moderating effect of vanity was only confirmed in the low brand familiarity group. Research limitations/implications Generalization of the findings is cautioned because findings may vary by demographic backgrounds. Practical implications Since purchase intention increases when price is fair even though price is high, marketers should put efforts into promoting and creating the perception of fair price of their products and brands. Originality/value This study extends price perception research by incorporating two theories (equity theory and Veblen’s theory of the leisure class) that help further elaborate the relationship between perceived price and willingness to purchase.

Task, time and context as potential mediators of repetition priming effects

2012 ◽  
Vol 3 (3-4) ◽  
pp. 248-249
Author(s):  
Benjamin J. Dyson ◽  
Claude Alain
Keyword(s):  
Repetition Priming ◽  
Priming Effects ◽  
Task Time
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