Four experiments are reported which involved relative qualitative (Exps. 1 and 2), relative quantitative (Exp. 3), and absolute quantitative (Exp. 4) sucrose-solution incentive reductions in the first goal box of a double runway. In the three relative experiments, different GB1 amounts (.50 cc vs .10 cc) or concentrations (32% vs 8%) of sucrose did not affect pre- or postshift locomotion speeds in either runway. In the absolute study, RW1 speeds varied directly, and RW2 speeds varied inversely, with GB1 reward magnitude (.50 vs NR). Postshift RW2 speed changes favored a demotivation rather than a frustration interpretation of incentive change.