Individualizing care must take into account the diversity of patient values and perspectives while attending to the specific needs of people must take into account the multifaceted nature of culture. Digital medicine enables digital proximity and self-care, challenges the traditional paternal model of medicine, reshapes the nature and expectations of health care delivery, emphasizes the active involvement of patients and has an enormous potential to empower patients. Moreover, the concepts of bio-objects, cultural competence, and patient-centered care could be apparently thought on a continuum with one pole representing the bio-objects and the other representing one of the health care quality dimensions, patient-centered care. All-embracing, digital medicine affects the core values of cultural competence, which are shared by patient-centered care, one of the health care quality dimensions.
