New Service Development Process: What Can We Learn from Research and Technology Organisations?

2017 ◽  
Vol 33 (6) ◽  
pp. 3959-3970 ◽  
Author(s):  
Danijela Tadić ◽  
Aleksandar Đorđević ◽  
Milan Erić ◽  
Miladin Stefanović ◽  
Snežana Nestić

Author(s):  
Michael Ottenbacher ◽  
Vivienne Shaw ◽  
David Ermen

This original empirical work examines the development process characteristics of small entrepreneurial service firms. The results of 12 interviews suggest that successful entrepreneurial innovation projects are the result of a five-stage process model. This entrepreneurial new service development process model differs somewhat from the proposed process models, focusing on large service corporations. Besides a more flexible and informal process for entrepreneurial services, the development cost and the final market price are strongly related to success.


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