Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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TOTAL DOCUMENTS

104

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Published By Springer International Publishing

9783319132471, 9783319132488

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Service Break-Downs a Study of Critical Incidents in an Airline

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13248-8_92 ◽

2014 ◽

pp. 449-453 ◽

Cited By ~ 1

Author(s):

Bo Edvardsson

Keyword(s):

Critical Incidents

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Purchase Motivation as a Function of Self-Congruity and Functional Congruity: a Structural-Causal Analysis

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13248-8_58 ◽

2014 ◽

pp. 278-283

Author(s):

J. S. Johar ◽

M. Joseph Sirgy

Keyword(s):

Causal Analysis ◽

Functional Congruity

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Indicators of Charitable Contribution: Finding Profiles of Donors in the Community

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13248-8_95 ◽

2014 ◽

pp. 465-469

Author(s):

Jay D. Lindquist ◽

Gail L. Stautamoyer

Keyword(s):

Charitable Contribution

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The Impact of Retailer Use of Point-Of-Purchase Advertising on Sales of Instant-Game Lottery Tickets

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13248-8_84 ◽

2014 ◽

pp. 412-416

Author(s):

Deborah Cowles ◽

Trace Carson

Keyword(s):

Point Of Purchase ◽

The Impact

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An Indirect Deterministic Causal Sales Forecasting Model: Accuracy, Information, Conditional Efficiency, and Effectiveness

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13248-8_79 ◽

2014 ◽

pp. 388-393

Author(s):

Fred Hebein

Keyword(s):

Forecasting Model ◽

Model Accuracy ◽

Conditional Efficiency ◽

Efficiency And Effectiveness

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Understanding the Recycler: an Emerging Arena for Marketing Strategy

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13248-8_76 ◽

2014 ◽

pp. 372-376

Author(s):

Christie H. Paksoy ◽

Stephanie S. Robbins

Keyword(s):

Marketing Strategy

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Visual Components of Print Advertising: the U.S. and Korea

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13248-8_66 ◽

2014 ◽

pp. 320-324

Author(s):

Bob D. Cutler ◽

Rajshekhar G. Javalgi ◽

Dongdae Lee

Keyword(s):

Print Advertising ◽

The U.S

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Product Bundling: a Normative Model Based on an Orientation Perspective

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13248-8_62 ◽

2014 ◽

pp. 301-305

Author(s):

Dorothy Paun

Keyword(s):

Normative Model ◽

Product Bundling ◽

Model Based

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Packaging and the Environment: a Discussion of the Issues

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13248-8_61 ◽

2014 ◽

pp. 296-300

Author(s):

M. B. Neace

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The Foreign Corrupt Practices Act Revisited: Laws to Improve Global Marketing Practice

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13248-8_56 ◽

2014 ◽

pp. 269-272

Author(s):

Glenn A. Pitman ◽

James P. Sanford ◽

Deborah A. Schlicker

Keyword(s):

Marketing Practice ◽

Global Marketing ◽

Foreign Corrupt Practices Act

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Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Service Break-Downs a Study of Critical Incidents in an Airline

Purchase Motivation as a Function of Self-Congruity and Functional Congruity: a Structural-Causal Analysis

Indicators of Charitable Contribution: Finding Profiles of Donors in the Community

The Impact of Retailer Use of Point-Of-Purchase Advertising on Sales of Instant-Game Lottery Tickets

An Indirect Deterministic Causal Sales Forecasting Model: Accuracy, Information, Conditional Efficiency, and Effectiveness

Understanding the Recycler: an Emerging Arena for Marketing Strategy

Visual Components of Print Advertising: the U.S. and Korea

Product Bundling: a Normative Model Based on an Orientation Perspective

Packaging and the Environment: a Discussion of the Issues

The Foreign Corrupt Practices Act Revisited: Laws to Improve Global Marketing Practice

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications