The Impact of Publishing and Patenting Activities on New Product Development and Firm Performance: The Case of the US Pharmaceutical Industry

2003 ◽  
Vol 07 (02) ◽  
pp. 213-221 ◽  
Author(s):  
G. Steven McMillan ◽  
Alfredo Mauri ◽  
Robert D. Halmilton
Keyword(s):  
Firm Performance ◽  
Pharmaceutical Industry ◽  
Product Development ◽  
New Product Development ◽  
New Product ◽  
The Us ◽  
Managerial Implications ◽  
Performance Results ◽  
The Impact

This paper studies the role of publishing and patenting activities as predictors of new product development for a sample of companies in the U.S. pharmaceutical industry. The research also examines the relation between new product development and firm performance. Hypotheses are developed based on the well-established absorptive capacity literature. The results show that publishing scientific articles and stock of patents are both significant predictors of the number of new molecular entities (NMEs) for which a firm receives approval. In addition, the degree to which a firm builds on its own technology (measured as self-citations in its patents) also predicts NMEs, but the regression coefficient had an unexpected negative sign. Finally, the performance results confirm that the approval of NMEs is significantly associated with the market-to-book ratio of a firm. The managerial implications of these findings and study limitations are also discussed.

scholarly journals The Role of Marketing in Corporations within the Post Communist Context: Perceptions of Marketing Managers in Czech Corporations

2013 ◽  
Vol 6 (21) ◽  
pp. 45-55
Author(s):  
Miroslav Karlíček ◽  
Zuzana Chytková ◽  
Jakub Fischer
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Marketing Communications ◽  
Brand Strategy ◽  
Marketing Department ◽  
Marketing Managers ◽  
The Us ◽  
Marketing Activities

Abstract The influence of marketing department in corporations tends to be limited, as it usually plays a rather tactical and narrow role. It is often primarily concerned with marketing communications whereas it lacks involvement with other crucial marketing activities such as brand strategy and positioning, new product development or pricing. This state is relatively well documented in the US literature. However, not much is known about the role of marketing departments in corporations within the post communist context. This study proves that situation in Czech corporations is consistent with the US reality. With the exception of companies operating in the FMCG sector, marketing department is typically not the most powerful force in the Czech corporations and its involvement with strategic and non-communication marketing activities is typically relatively low.

scholarly journals The Impact of Structural Capital on New Product Development Performance Effectiveness- The Mediating Role of New Product Vision and Competitive Advantage

2014 ◽  
Vol 3 (4) ◽  
pp. 281 ◽  
Author(s):  
Mohammad Hossein Khasmafkan Nezam ◽  
Ali Ataffar ◽  
Ali Nasr Isfahani ◽  
Arash Shahin
Keyword(s):  
Product Development ◽  
Competitive Advantage ◽  
New Product Development ◽  
New Product ◽  
Structural Equations ◽  
Mediating Role ◽  
Structural Capital ◽  
Study Results ◽  
The Impact

For organizations mostly, changes are faster than their speed in responsibility and the ability for adjustment. In this space, organizations face with opportunities and threats. Therefore each invention and innovation causes change that may create opportunity for organization. So having proper structural capital is very important. Organizations should develop their new products and share clear vision in order to improve the effectiveness of their new product development performance. Therefore, this research wants to investigate and model the relationship between structural capital (SC) and new product development performance (NPDP) effectiveness with regard to the mediating role of new product competitive advantage and vision. Automobile industry in Iran is elected as statistical society. In this study, results are obtained by structural equations and path model. Also for better description of results, we use other deducible statistic such as binamial test and one-Sample Kolmogorov-Smirnov Test. The results of this study bode that structural capital can improve NPDP effectiveness by obtaining competitive advantage and providing clear and comprehensive vision. Also the provided model in this research is supported by data.

Entrepreneurial orientation, new product development and firm performance: the moderating role of legitimacy in Chinese high-tech SMEs

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yunqing Liu ◽  
Min Wang
Keyword(s):  
Firm Performance ◽  
Product Development ◽  
New Product Development ◽  
Entrepreneurial Orientation ◽  
Transition Economy ◽  
New Product ◽  
High Tech ◽  
Content Type ◽  
The Relationship

PurposeThis paper examines the relationship of entrepreneurial orientation (EO), new product development (NPD), legitimacy (political and market) and firm performance (FP). The authors investigate how and when EO improves FP in high-tech small and medium-size enterprises (SMEs).Design/methodology/approachThe paper formulates 5 hypotheses from literature review and theoretical deduction. The hypotheses are tested using ordinary least squares (OLS) regression with data collected from 219 randomly selected SMEs operating in high-tech industries of China.FindingsThe findings show that the mechanism of EO improve FP in high-tech SMEs by considering NPD as a mediator and legitimacy as moderators: (1) NPD plays a mediating role in the relationship between EO and FP, (2) market legitimacy (ML) positively moderating the effect of EO on FP and (3) both political legitimacy (PL) and ML positively moderating the effect of NPD on FP.Research limitations/implicationsFor the limitations, the firms the authors’ surveyed are SMEs that are not listed companies, which cause some limitations. For the implications, the authors propose some recommendations based on the findings to help Chinese SMEs to enhance performance.Originality/valueThe existing research on EO–FP linkage remains elusive findings. The paper reconciled the inconsistency by providing a nuanced mechanism of how EO promotes FP in high-tech SMEs of Chinese transition economy. By explain the important role of NPD in high-tech SMEs, the findings shed light on the mediators between EO and FP and the moderators. By emphasize the different role of ML and PL in determining EO–FP and NPD–FP linkages, the findings illustrate the peculiarity of contingency factors in a transition economy.

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