Problem. Constant innovations in technology lead to the development of new methods and paradigms of human interaction with the digital world. An essential requirement that determines the usefulness of visual models for solving specific problems is, in addition to the automated construction of such models, the clarity of the obtained images and the convenience of manipulating their properties. Goal. The purpose of the article is to develop software for interactive visualization of systems and units of transport vehicles. Methodology. One of the promising areas of interactive visualization is the use of augmented reality. With the advent of mass mobile devices that have the necessary characteristics to run augmented reality applications, it has become possible to solve both the main shortcomings of the systems - the lack of mobility and mass distribution. Results. When developing a web application with augmented reality technology, the mathematical and algorithmic bases of augmented reality, tools for developing web applications, developed the structure and description of the web application, developed a database that stores information about models, markers and feedback and user questions. Originality. The peculiarity of this work is the focus on the mass introduction of augmented reality in the fields of learning and design. Mobile devices, tablets and computers, which should only have a camera and an Internet connection, can be used as platforms to apply the results of the study. Practical value. The developed techniques and web application can be used directly in the design of software products for use in the field of transport engineering, business processes, design, as well as in education and other fields.