<p>With the deepening reform of higher education, the university education system not only needs to cultivate college students' employability, but also needs to strengthen their understanding of innovation and entrepreneurship, so as to better improve the probability of college students' development and innovation. In the current situation, innovation, entrepreneurship education is often established on the basis of professional knowledge. Therefore, in the process of education, it is necessary to integrate innovation and entrepreneurship education into professional education, so as to better enhance students' understanding of the concept of innovation and entrepreneurship, enhance their competitive advantages in the fierce job market environment, and better integrate with the society. Based on the current teaching situation of innovation and entrepreneurship education in professional education, this paper discusses the optimization strategy in order to promote the reform of education system.</p>