At William & Mary (W&M) Libraries, we often feel this way, and we hear from our teaching faculty colleagues that they feel the same. But can this common challenge present a unique opportunity? Can we, as a library, fill this need and accomplish our goals of building relationships and connections with faculty? We determined that we can. As we consider time-intensive library events, partnerships, and outreach, we have learned that focusing on high-impact relationship-building opportunities is the best way to spend our time.