scholarly journals Peripheral Cues Can Repulse Unbound Features Closer to Fixation

2021 ◽  
Vol 21 (9) ◽  
pp. 1903
Author(s):  
Cristina Ceja ◽  
Steven Franconeri
Keyword(s):  
2009 ◽  
Author(s):  
Elisabeth Hein ◽  
Cathleen M. Moore
Keyword(s):  

2020 ◽  
Vol 25 (2) ◽  
pp. 319-333
Author(s):  
Edina Ajanovic ◽  
Beykan Çizel

Considering the significant influence of online hotel reviews on both tourism demand and supply side, these may be considered as a successful persuasive tool. Accordingly, it is necessary to investigate the broader context in which reviews are generated and what are the components that contribute to their effectiveness. The main goal of this study was to analyze the communication occurring on hotel review platforms from a social psychological perspective through understanding structure, characteristics, and functions of attitudes expressed in guests' reviews. In addition, it aims to identify how persuasive cues in review responses should be defined. Following this aim, the authors applied multiple case study design and collected data in several stages through document analysis, participant observation, netnography, and interviews with different stakeholders involved in online review management process. Results of the qualitative content analysis showed that, in order to use the full persuasive potential of review platforms, it is necessary for hotel management to define its presence and visibility on these platforms, to conduct in-depth analysis of structure, characteristics, and functions of attitudes expressed in reviews, and to establish a systematic approach towards use of central and peripheral cues in review responses to induce desired cognitive processing of these messages.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tao Zhou

PurposeThe purpose of this research is to draw on the elaboration likelihood model (ELM) to examine users' information adoption intention in online health communities (OHC).Design/methodology/approachThe authors collected 350 valid responses using a survey and conducted the moderated regression analysis to examine the research model.FindingsThe results indicated that users' information adoption intention is influenced by both central cues (argument quality) and peripheral cues (source credibility and emotional support). In addition, self-efficacy moderates the effect of both central cues and peripheral cues on information adoption intention.Originality/valuePrevious research has focused on the effect of individual motivations such as reciprocity and benefits on user behavior, and has seldom disclosed the influencing process of external factors on OHC users' behavioral decision. This research tries to fill the gap by adopting ELM to uncover the mechanism underlying OHC users' information adoption.


1993 ◽  
Vol 70 (1) ◽  
pp. 431-443 ◽  
Author(s):  
E. M. Bowman ◽  
V. J. Brown ◽  
C. Kertzman ◽  
U. Schwarz ◽  
D. L. Robinson

1. A task was used by Posner (1980) to measure shifts of attention that occurred covertly, in the absence of an eye movement or other orienting response. This paradigm was used here to assess the nature of covert attentional orienting in monkeys to develop an animal model for neurophysiological studies. Shifts of attention were measurable in monkeys and were consistent across a variety of experimental conditions. 2. The paradigm required that monkeys fixate and release a bar at the appearance of a target, which was preceded by a cue. Reaction times to targets that followed peripheral cues at the same location (validly cued) were significantly faster than those that followed cues in the opposite visual field (invalidly cued). This difference was defined as the validity effect, which as in humans, is used as the measure of a covert attentional shift. 3. When the proportion of validly to invalidly cued targets was decreased, no change was seen in the validity effect of the monkeys. This is in contrast to humans, for whom the ratio of validly to invalidly cued targets affected the magnitude of the validity effect. When 80% of the targets were preceded by cues at the same location, the validity effect was greatest. The effect was reversed when the proportions were reversed. From this result, it is concluded that cognitive processes can affect covert orienting to peripheral cues in humans, whereas in trained monkeys, performance was automatic. 4. To test whether cognitive influences on attention could be demonstrated in the monkey, an animal was taught to use symbolic, foveal signals to covertly direct attention. The magnitude of this validity effect was greater than that obtained with peripheral cues. 5. The effects of motivational and perceptual processes were tested. Although overall reaction times could be modified, the facilitating effects of the cues persisted. This constancy across motivational and perceptual levels supports the notion that the monkeys were performing the task in an automatic way, under the exogenous control of peripheral cues. 6. Most visual cuing has been tested with visual landmarks at the locations of cues and targets. These monkeys were trained with such landmarks, and when tested without them, the attentional effect of the cues was nearly abolished. These data suggest that local visual features can be important for covert orienting. 7. To determine the spatial extent of the effect of the cue, monkeys and humans were tested with four cue-target distances (0-60 degrees).(ABSTRACT TRUNCATED AT 400 WORDS)


Author(s):  
Julie A. Dennison ◽  
Matteo Montecchi

This chapter examines a particular type of electronic word-of mouth; that of online consumer reviews featured on fashion retailer websites, and studies the effects they have on female fashion consumers in terms of subsequent purchase intention decisions. Using the Elaboration Likelihood Model as the theoretical framework, this study has focused on examining the effects of three peripheral cues; source credibility, review volume and valance on purchase intention, and also investigated how fashion clothing involvement moderates these relationships. The results suggest that reviews that are perceived to be credible, featured in high numbers and predominantly positive all had a significant effect in increasing the purchase intention of female fashion consumers. The level of fashion clothing involvement did not appear to be a significant moderator of cue effects with the notable exception of negative reviews, which were more likely to deter purchase intention from low involvement consumers compared to high involvement consumers.


2012 ◽  
Vol 1439 ◽  
pp. 44-53 ◽  
Author(s):  
Yoko Nagata ◽  
Sarah J. Bayless ◽  
Travis Mills ◽  
Margot J. Taylor

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