The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention

2017 ◽  
pp. 318-347 ◽  
Author(s):  
Julie A. Dennison ◽  
Matteo Montecchi
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Elaboration Likelihood ◽  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Peripheral Cues ◽  
Likelihood Model ◽  
Online Consumer ◽  
Significant Moderator

This chapter examines a particular type of electronic word-of mouth; that of online consumer reviews featured on fashion retailer websites, and studies the effects they have on female fashion consumers in terms of subsequent purchase intention decisions. Using the Elaboration Likelihood Model as the theoretical framework, this study has focused on examining the effects of three peripheral cues; source credibility, review volume and valance on purchase intention, and also investigated how fashion clothing involvement moderates these relationships. The results suggest that reviews that are perceived to be credible, featured in high numbers and predominantly positive all had a significant effect in increasing the purchase intention of female fashion consumers. The level of fashion clothing involvement did not appear to be a significant moderator of cue effects with the notable exception of negative reviews, which were more likely to deter purchase intention from low involvement consumers compared to high involvement consumers.

scholarly journals Consumer Adoption of Consumer-Created vs. Expert-Created Information: Moderating Role of Prior Product Attitude

2021 ◽  
Vol 13 (4) ◽  
pp. 2024
Author(s):  
Do-Hyung Park
Keyword(s):  
Information Structure ◽  
Source Credibility ◽  
Consumer Decision Making ◽  
Brand Attitudes ◽  
Consumer Reviews ◽  
Brand Evaluation ◽  
Online Consumer Reviews ◽  
Online Consumer ◽  
Moderating Role ◽  
Persuasive Effect

Today, consumer-created information such as online consumer reviews have become important and popular, playing a key role in consumer decision making. Compared with expert-created information, each piece of information is less powerful or persuasive, but their aggregation can be more credible and acceptable. This concept is called collective intelligence knowledge. This study focuses on the persuasive effect on consumer product attitudes of consumer-created information compared to expert-created information. Using source credibility and familiarity theory, the study reveals how prior brand attitudes can play a moderating role in the persuasive effect of consumer-created information and expert-created information. Specifically, this study shows how consumer-created information is more persuasive when consumers have more favorable prior brand attitudes, while expert-created information is more persuasive when consumers have less favorable prior brand attitudes. Based on the results, this study proposes practical strategies for information structure, curation, and presentation. If a company has a good-quality brand evaluation of its products, it should increase the weight of consumer-created information such as online consumer reviews. Otherwise, the company needs to first improve brand evaluation through expert-created information such as third-parties or power-blogger reviews.

Understanding online health community users' information adoption intention: an elaboration likelihood model perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tao Zhou
Keyword(s):  
User Behavior ◽  
Source Credibility ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Content Type ◽  
Peripheral Cues ◽  
Likelihood Model ◽  
Adoption Intention ◽  
Information Adoption ◽  
Central Cues

PurposeThe purpose of this research is to draw on the elaboration likelihood model (ELM) to examine users' information adoption intention in online health communities (OHC).Design/methodology/approachThe authors collected 350 valid responses using a survey and conducted the moderated regression analysis to examine the research model.FindingsThe results indicated that users' information adoption intention is influenced by both central cues (argument quality) and peripheral cues (source credibility and emotional support). In addition, self-efficacy moderates the effect of both central cues and peripheral cues on information adoption intention.Originality/valuePrevious research has focused on the effect of individual motivations such as reciprocity and benefits on user behavior, and has seldom disclosed the influencing process of external factors on OHC users' behavioral decision. This research tries to fill the gap by adopting ELM to uncover the mechanism underlying OHC users' information adoption.

scholarly journals Relational Work in Airbnb reviews

2019 ◽  
Vol 23 (4) ◽  
pp. 1088-1108
Author(s):  
María De la O Hernández-López
Keyword(s):  
Community Of Practice ◽  
Word Of Mouth ◽  
Virtual Community ◽  
Trust Mechanism ◽  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Relational Work ◽  
Virtual Community Of Practice ◽  
Good Reputation ◽  
Online Consumer

Peer-to-peer businesses such as Airbnb have recently given rise to new travel trends in which electronic word of mouth, in the form of online consumer reviews (OCRs, henceforth), is the main trust mechanism with a threefold purpose: to make informed decisions regarding accommodation, gain good reputation, and manage the relational component as continuity from the offline stage of the experience. In the light of the above, this study will analyse 120 reviews (60 positive and 60 negative) written by Airbnb travellers and linked to three different emotional orientations: delighted/satisfied, ambivalent/neutral, and dissatisfied/disappointed. Taking an illocutionary and stylistic domain perspective, the reviews will be examined to understand how users manage relational work (Watts 1989, Locher and Watts 2005, Locher 2006, Locher and Watts 2008), and to ascertain what is likely to be the ‘norm’ in this particular genre (i.e., OCRs) and for the particular Virtual Community of Practice (VCoP, henceforth) (i.e., guests and hosts interacting in Airbnb). The results show that being polite seems to be the norm (hence being politic), while being rude or offensive is the exception. The data also suggest that users tend to be politic/polite through very enthusiastic and friendly messages, while dissatisfaction and ambivalence are shown by means of a process of depersonalisation, with a tone based on formality and distancing from the host. Information is also obtained from what is not said, which creates the implicature of dissatisfaction. This seems to be implicitly understood by the members of this VCoP, who seem to perceive sociability as pivotal to assess their experience.

scholarly journals PENGARUH DIMENSI ELECTRONIC WORD OF MOUTH PADA APLIKASI MOBILE ZOMATO TERHADAP MINAT PEMBELIAN DI WILAYAH JABODETABEK DENGAN PENDEKATAN ELABORATION LIKELIHOOD MODEL

2016 ◽  
Vol 2 (2) ◽  
Author(s):  
Wayan Weda Asmara Dewi ◽  
Dian Tamitiadini ◽  
Bimo Gondokusumo
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Value Added ◽  
Online Reviews ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Electronic Word Of Mouth ◽  
Information Quantity ◽  
Information Relevance ◽  
Likelihood Model

<p>ABSTRACT<br />Electronic Word Of Mouth (EWOM) is a new form of WOM since the distribution of product information or service via internet. This study focuses on online reviews about an eatery named Zomato. This study is aimed to investigate the effect of EWOM, in this case is online reviews on Zomato to the purchase intention in JABODETABEK area. Literature review of Elaboration Likelihood Model will be used in this study. In this study, both routes of Elaboration Likelihood Model are used to analyze Electronic Word Of Mouth dimension that is divided into central route and peripheral route. The independent variables on central route are information timeliness (X1), information relevance (X2), information accuracy (X3), and value added information (X4). The variables in peripheral route are information quantity (X5) and product ranking (X6). Dependent variable is the purchase intention (Y). The research method is explanative quantitative by using data collection technique via online questionnaire and use linear regression data collection technique. The most dominant and affecting variables in Electronic Word Of Mouth dimension to the purchase intention in jabodetabek area are product ranking (X6), information relevance (X2), value added information (X4), information quantity (X5), and information accuracy (X3), while information timeliness (X1) has no significant effect. Nevertheless, based on the hypothesis test, it is simultaneously that all Electronic Word Of Mouth dimension on independent variables affect to the purchase intention in Zomato in jabodetabek area.<br />Keywords: elaboration likelihood model, electronic word of mouth, online reviews, Zomato, purchase intention.<br />ABSTRAK<br />Electronic Word Of Mouth (EWOM) merupakan bentuk baru dari WOM karena penyebaran informasi produk atau jasa melalui interrnet. Penelitian ini bertujuan untuk melihat pengaruh dari EWOM dalam hal ini online reviews yang terdapat pada Zomato terhadap minat pembelian di Wilayah jabodetabek. Kajian teori Elaboration Likelihood Model yang akan digunakan dalam penelitian ini. Pada penelitian ini kedua rute Elaboration Likelihood Model digunakan untuk menganalis Electronic Word Of Mouth. Variabel terdiri dari dimensi Electronic Word Of Mouth dibagi kedalam rute sentral dan rute perferal. Variabel independen pada rute sentral terdiri dari information timeliness (X1), information relevance (X2), information accuracy (X3), dan value added information (X4). Sedangkan variabel pada rute periferal information quantity (X5) dan product ranking (X6). Variabel dependen adalah minat pembelian (Y). Jenis penelitian yang digunakan adalah eksplanatif kuantitatif dengan teknik pengumpulan data melalui kuesioner online dan menggunakan teknik analisis data regresi linier berganda. Dimensi Electronic Word Of Mouth yang paling dominan dan berpengaruh pada Zomato terhadap minat pembelian di Wilayah JABODETABEK adalah product ranking (X6), information relevance (X2), value added information (X4), information quantity (X5), dan information accuracy (X3) sedangkan information timeliness (X1) tidak memiliki pengaruh yang signifikan. dan pada variabel indepeden memiliki pengaruh pada Zomato terhadap minat pembelian di Wilayah jabodetabek.<br />Kata Kunci: elaboration likelihood model, electronic word of mouth, , online reviews, zomato, minat pembeli.</p>

scholarly journals Islamic Branding, Viral Marketing, Online Consumer Review, and Purchasing Decision: The Mediating Role of Purchase Intention

2021 ◽  
Vol 1 ◽  
pp. 323-337
Author(s):  
Ayu Wandira ◽  
Taifikur Rahman
Keyword(s):  
Purchase Intention ◽  
Quantitative Methods ◽  
Statistical Tests ◽  
Sampling Technique ◽  
Viral Marketing ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Online Consumer

This study aims to determine the effect of Islamic branding, viral marketing, and online consumer reviews on purchasing decisions on e-commerce Shopee with purchase intention as an intervening variable. This study uses quantitative methods with primary data obtained through the distribution of questionnaires. The data collection technique used the purposive sampling technique with the number of respondents as many as 96 respondents. The data analysis used includes instrument tests, statistical tests, classical assumption tests, and path analyses. Based on the test results show (1) Islamic branding has a positive and significant effect on purchasing decisions. (2) Viral marketing has a positive and significant effect on purchasing decisions. (3) Online consumer reviews have a negative and insignificant effect on purchasing decisions. (4) Purchase intention has a positive and significant effect on purchasing decisions. (5) Purchase intention can mediate Islamic branding on purchasing decisions. (6) Purchase intention is not able to mediate viral marketing on purchasing decisions. (7) Purchase intention is not able to mediate online consumer reviews of purchasing decisions.

scholarly journals Purchase Intention: Can Brand Awareness Mediates Online Consummer Reviews?

2021 ◽  
Vol 14 (2) ◽  
pp. 162-172
Author(s):  
Heni Susilowati ◽  
Titin Hargyatni
Keyword(s):  
Purchase Intention ◽  
Sampling Technique ◽  
Online Reviews ◽  
Brand Awareness ◽  
Primary Data ◽  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Consumer Review ◽  
Online Consumer ◽  
Online Consumer Review

This study aims to determine the effect of Online Consumer Review on Purchase Intention with Brand Awareness as an Intervening Variable at Shopee into STEKOM University’s students. The primary data was obtained by distributing questionnaires to buyers who have shopped at Shopee which consists of 23 questions. Samples of 130 respondents taken by random sampling technique. The analytical tool used in data processing uses Multiple Linear Regression with the help of SPSS version 25. The results show that Online Consumer Reviews ( Online Reviews on Website, Consistency of Online Reviews and Website Popularity) have a positive effect on brand awarensess at Shopee. Online Consumer Reviews (Online Reviews on Website, Online Consistency of Reviews and Popularity of Website) variables also have a positive and significant effect on Purchase Intention.  Meanwhile, the Brand Awareness variable is not able to mediate Online Consumer Reviews on Purchase Intentions at the Shopee shopping platform.  

scholarly journals Why Do Citizens Share COVID-19 Fact-Checks Posted by Chinese Government Social Media Accounts? The Elaboration Likelihood Model

2021 ◽  
Vol 18 (19) ◽  
pp. 10058
Author(s):  
Qiang Chen ◽  
Yangyi Zhang ◽  
Richard Evans ◽  
Chen Min
Keyword(s):  
Social Media ◽  
Central Government ◽  
Source Credibility ◽  
Elaboration Likelihood Model ◽  
Chinese Government ◽  
Elaboration Likelihood ◽  
Media Richness ◽  
Peripheral Cues ◽  
Likelihood Model ◽  
Central Cues

Widespread misinformation about COVID-19 poses a significant threat to citizens long-term health and the combating of the disease. To fight the spread of misinformation, Chinese governments have used official social media accounts to participate in fact-checking activities. This study aims to investigate why citizens share fact-checks about COVID-19 and how to promote this activity. Based on the elaboration likelihood model, we explore the effects of peripheral cues (social media capital, social media strategy, media richness, and source credibility) and central cues (content theme and content importance) on the number of shares of fact-checks posted by official Chinese Government social media accounts. In total, 820 COVID-19 fact-checks from 413 Chinese Government Sina Weibo accounts were obtained and evaluated. Results show that both peripheral and central cues play important roles in the sharing of fact-checks. For peripheral cues, social media capital and media richness significantly promote the number of shares. Compared with the push strategy, both the pull strategy and networking strategy facilitate greater fact-check sharing. Fact-checks posted by Central Government social media accounts receive more shares than local government accounts. For central cues, content importance positively predicts the number of shares. In comparison to fact-checks about the latest COVID-19 news, government actions received fewer shares, while social conditions received more shares.

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