The Influence of High- and Low-Context Communication Styles On the Design, Content, and Language of Business-To-Business Web Sites

2010 ◽  
Vol 47 (2) ◽  
pp. 189-227 ◽  
Author(s):  
J.-C. Usunier ◽  
N. Roulin
Keyword(s):  
Web Sites ◽  
Communication Styles ◽  
Business Web ◽  
Business To Business

The provision and accessibility of small business Web sites: a survey of independent UK breweries

2004 ◽  
Vol 11 (3) ◽  
pp. 302-314 ◽  
Author(s):  
Jackie Fry ◽  
David Tyrrall ◽  
Geoff Pugh ◽  
John Wyld
Keyword(s):  
Small Business ◽  
Web Sites ◽  
Business Web

Interactivity reexamined: A baseline analysis of early business web sites

1998 ◽  
Vol 42 (4) ◽  
pp. 457-474 ◽  
Author(s):  
Louisa Ha ◽  
E. Lincoln James
Keyword(s):  
Web Sites ◽  
Business Web

The Grid Menu: Efficient and Robust Selection of Menu-Items

2002 ◽  
Vol 46 (14) ◽  
pp. 1281-1285
Author(s):  
Hong-In Cheng ◽  
Patrick E. Patterson
Keyword(s):  
Web Sites ◽  
User Satisfaction ◽  
User Preference ◽  
User Friendliness ◽  
Menu Item ◽  
Menu Choice ◽  
Large Numbers ◽  
Business Web ◽  
User Friendly ◽  
Selection Of

With the increasing use of e-business web sites, users are often asked to select a menu-item from a large numbers of options. In this research, the pull-down menu, fisheye menu and grid menu were tested to compare the performance time, error rate, user satisfaction, simplicity, user friendliness, usefulness, and overall user preference of each menu type. The grid menu was more efficient in selection speed than the pull-down and fisheye menus when the number of menu-items was 50 and 100. The time needed to choose a menu-item with a grid menu was less affected by the size of menu and the physical location of an item within a menu. The pull-down and the grid menus were considered to be more satisfactory, simple, user friendly, and useful than the fisheye menu. 42.3 percent of subjects indicated that the grid menu was their preferred selection tool among the menus. The grid menu is an efficient and robust alternative menu choice for small and middle size menu lists.

Business: Web sites

1996 ◽  
Vol 68 (3) ◽  
pp. 84A-84A
Keyword(s):  
Web Sites ◽  
Business Web

scholarly journals I. CLARIFYING THE ‘PHILOSOPHY OF ARTICLE 15’ IN THE BRUSSELS I REGULATION: C-585/08 PETER PAMMER V REEDERE KARL SCHLUTER GMBH & CO AND C-144/09 HOTEL ALPENHOF GESMBH V OLIVER HELLER

2011 ◽  
Vol 60 (2) ◽  
pp. 557-564
Author(s):  
Lorna Gillies
Keyword(s):  
Member State ◽  
Web Sites ◽  
Web Site ◽  
Member States ◽  
Commercial Activities ◽  
Consumer Contracts ◽  
Business Web ◽  
Special Rules ◽  
First Time

In the Cases C-585/08 Peter Pammer v Reedere Karl Schluter GmbH & Co and C-144/09 Hotel Alpenhof GesmbH v Oliver Heller, the CJEU considered the applicability of article 15(1) (c) of Regulation EC 44/2001 (Brussels I) vis-à-vis the use of web sites in commercial communications with consumers domiciled in other Member States. Article 15 of Brussels I contains special rules which determine the jurisdiction of disputes concerning ‘protected’1 consumer contracts falling within its scope. Articles 15(1)(a) and (b) apply where either the contract is subject to an instalment credit arrangement or where the contract is for a loan to finance the sale of goods respectively. These two recent cases were concerned with article 15(1)(c), itself previously regarded by the Commission as the ‘philosophy of Article 15.’2 The connecting factors in article 15(1)(c) apply in two situations.3 The first is where the seller concludes contracts as a result of commercial activities entered into in the Member State of the consumer's domicile. The alternative applies when a business ‘directs’ its professional or commercial activities to the Member State of the consumer's domicile and a contract is concluded as a consequence of those activities. Article 15(2) also (currently) provides that a non-EU defendant corporation which has a branch or agency in a Member State that contracts with a consumer may be regarded as domiciled in that Member State. The cases are important as for the first time references were made to the CJEU to specifically consider and interpret the extent to which a business' web site should be construed as ‘directing [commercial] activities’ towards consumers domiciled in other Member States. Essentially, what kind of activity should be construed as directing activity when a seller or his agent uses a web site with the intention to facilitate contractual activities with consumers located in a Member State?

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