A Market Selection Model for Multiple End-Use Products
Keyword(s):
End Use
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The future of a business depends on the future of the markets it serves. To ensure its future viability, a business offering a multiple end-use product or service must assess the ability of each of its current or prospective markets to contribute to the goals and objectives of the business. A structured approach to market selection and evaluation is presented that can aid in the planning required to allocate limited resources among multiple end-use markets.
1973 ◽
Vol 30
(12)
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pp. 2486-2489
1998 ◽
Vol 56-57
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pp. 451-462
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2018 ◽
Vol 248
◽
pp. 03012
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Keyword(s):
2017 ◽
Vol 4
(1/2)
◽
pp. 45-66